Mrs. Alice
mrsalice.comMrs. Alice receives an EcomScout Rating of S (70/100), ranking #730 out of 138,507 Shopify stores we track. This Furniture Home & Garden store attracts 1.2M visits per year with estimated revenue of $133.6K - $400.8K/mo. It offers 1.7K products at an average price of $167.
Store descriptionShop Mrs. Alice's Curated Tablescape & Tableware by Alice Naylor-Leyland. UK Homewares for Enchanting, Elegant Dining to take the Hassle Out of Hosting.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 61%, Social 15%, Direct 12%, Paid Referrals 6%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $167 (range: $32 – $930). Positioned in the premium segment.
Ad spend: Estimated $9.3K/mo in paid search ($112.1K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.7/5 based on 2,026 reviews. Excellent reputation — customers rate this store highly.
Top markets: US (55%), GB (20%), DE (4%).
Best-selling product: Green Chinoiserie Tiered Side Table ($238.00). Other top sellers include Blue Jean Tablecloth, Small Green Parrot Candle Holders (Pair), Pink Silk Eiderdown.
Furniture Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Furniture market generates $7M/month across 4,835 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Furniture stores earn $11K+/month
- •This store outperforms 87% of Furniture competitors
- •Chairs shows highest opportunity with $1,673 median revenue and medium competition
- •High average order value ($253) suggests premium positioning works well
Best Selling Products
#1Green Chinoiserie Tiered Side Table
$238.00
#2Blue Jean Tablecloth
$128.00
#3Small Green Parrot Candle Holders (Pair)
$78.00
#4Pink Silk Eiderdown
$930.00
#5Pink Sybil Fabric
$84.00
#6Green Sybil Fabric
$84.00
#7Blue Sybil Fabric
$84.00
#8Putty Sybil Fabric
$84.00
#9Green Chinoiserie Oval Mirror
$348.00
#10Blue Parrot Candle Holders (Pair)
$142.00
Range: $32 - $930
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$9K
Google Ads estimate
Yearly Ad Budget
$112K
Projected annually
Trustpilot Rating
2,026 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
Advanced Predictive Search
Klaviyo Reviews
C: Mega Menu
EZ Sidebar Menu+Sidebar Filter
Consentmo GDPR ComplianceE-commerce Platform
ShopifyAnalytics
Google AnalyticsReviews
Video
Sales Channels
Customer Support
Similar Stores
View all →Trending Furniture Products
Products gaining popularity in Furniture right now, based on Amazon & Google Trends data.
DUMOS 31 Inch Small Computer Desk for Home Office, Modern Study Writing Work Table Simple Style for Bedroom with X-Shaped ReInchforcement, Rustic Brown
OLIXIS Office Desk Chair - Ergonomic Mid Back with Lumbar Support & Rocking Mode, Height Adjustable with Fixed Armrest, Storage Back for Computer, Gaming, Conference, Meeting, 360° Swivel, Black
Huuger Computer Desk, 55 Inch Home Office Desk, Gaming Writing Work from Home Study Desk, Large Legroom, Sturdy Metal Frame, Modern Simple, Rustic Brown
GRUSIGN Cloud Sectional Boneless Couches for Living Room, Modular L Shaped Couch with Deep Seat Oversized Right Facing Chaise, Memory Foam Compressed Spineless 3 Seater Sofa for Apartment, Black
Frequently Asked Questions About Mrs. Alice
Is Mrs. Alice a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Mrs. Alice is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Mrs. Alice safe to buy from? Is it a scam?
Mrs. Alice has a Trustpilot rating of 4.7/5 based on 2,026 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (70/100).
What is Mrs. Alice's EcomScout rating and what does it mean?
Mrs. Alice has an EcomScout rating of S (70/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Mrs. Alice generate?
Mrs. Alice receives approximately 1.2M visits per year with estimated monthly revenue of $133.6K - $400.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Mrs. Alice use?
We detected 5 Shopify apps on Mrs. Alice, including Advanced Predictive Search, Klaviyo Reviews, C: Mega Menu and more. The store uses the "[ESC] LIVE - 13/05/2026" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Furniture store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Mrs. Alice. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Furniture store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.