Mrs. Fields
mrsfields.comMrs. Fields receives an EcomScout Rating of A (51/100), ranking #11,349 out of 201,780 Shopify stores we track. This Gourmet Cookies and Gifts Food & Beverage store attracts 970.3K visits per year with estimated revenue of $102.6K - $205.3K/mo. It offers 91 products at an average price of $50.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 79%, direct 7%, social 4%, referral 2%.
Product pricing: Average price of $50 (range: $12 – $130). Mid-range pricing strategy.
Customer trust: Trustpilot score 1.9/5 based on 22 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (65%), CA (6%), AU (4%).
Best-selling product: Handling Fee. Other top sellers include Tax, Custom Cookie Cake, 48 Nibblers® Bite-Sized Cookies Signature Tin.
Gourmet Cookies and Gifts Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Gourmet Cookies and Gifts market generates $0M/month across 1 stores
- •100% are enterprise stores (>$100K/mo) — competitive market
- •This store outperforms 0% of Gourmet Cookies and Gifts competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Gourmet Cookies and Gifts
Best Selling Products
#1Handling Fee
#2Shipping
#3Tax
#4Custom Cookie Cake
$49.99
#548 Nibblers® Bite-Sized Cookies Signature Tin
$49.99
#6Sweet Signature Crate
$54.99
#7Dozen Semi-Sweet Chocolate Chip Original Cookie Signature Tin
$39.99
#872 Nibblers® Bite-Sized Cookies Signature Tin
$59.99
#924 Nibblers® Bite-Sized Cookies Signature Mini Tin
$14.99
#10Dozen Original Cookie Signature Tin
$39.99
Range: $12 - $130
Rating Breakdown
Traffic Sources
Trustpilot Rating
22 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
View all →Frequently Asked Questions About Mrs. Fields
Is Mrs. Fields a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Mrs. Fields is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Mrs. Fields safe to buy from? Is it a scam?
Mrs. Fields has a Trustpilot rating of 1.9/5 based on 22 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A (51/100).
What is Mrs. Fields's EcomScout rating and what does it mean?
Mrs. Fields has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Mrs. Fields generate?
Mrs. Fields receives approximately 970.3K visits per year with estimated monthly revenue of $102.6K - $205.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Mrs. Fields use?
We detected 10 Shopify apps on Mrs. Fields, including Gorgias, Klevu Smart Search, Product Badges and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Gourmet Cookies and Gifts store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Mrs. Fields. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Gourmet Cookies and Gifts store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.