mumilk.com.au
mumilk.com.aumumilk.com.au receives an EcomScout Rating of A+ (54/100), ranking #7,347 out of 138,838 Shopify stores we track. This Baby Gear Parenting store attracts 386.8K visits per year with estimated revenue of $15.9K - $37.1K/mo. It offers 37 products at an average price of $83.
Store descriptionMumilk
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $83 (range: $9 – $345). Mid-range pricing strategy.
Ad spend: Estimated $215/mo in paid search ($2.6K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.4/5 based on 130 reviews. Good standing with customers.
Top markets: AU (48%), US (22%), VN (20%).
Best-selling product: Flange Insert ($8.99). Other top sellers include The Ella - Portable Single Electric Breast Pump, Spare Parts, Mumilk Breast Pump.
Baby Gear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Baby Gear market generates $7M/month across 269 stores
- •26% are enterprise stores (>$100K/mo) — competitive market
- •Top 10% of Baby Gear stores earn $217K+/month
- •This store outperforms 87% of Baby Gear competitors
- •Low average order value ($0) — consider bundling or upsells
- •71 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1Flange Insert
$8.99
#2The Ella - Portable Single Electric Breast Pump
$189.00
#3Spare Parts
$14.99
#4Mumilk Breast Pump
$114.99
#5Mumilk Pro Breast Pump
$149.00
#6Breast Pump Travel Bag
$39.99
#7Dust Cover
$9.99
#8Reusable Breast Milk Storage Bags
$12.00
#9Breast Milk Collection Shells
$19.99
#102 Year Extended Warranty
$9.99
Range: $9 - $345
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$215
Google Ads estimate
Yearly Ad Budget
$3K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| breast pump | 14K | $0.76 | $1.1K |
| what to pack in hospital bag for birthEasy | 180 | - | - |
| mamamilk | 12 | - | - |
Trustpilot Rating
130 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (22)
iCart Cart Drawer Cart Upsell4.7
TablePress Size Chart & Guide4.9
Klaviyo Reviews4.8
C: Mega Menu4.6
Judge.me Ali Reviews Importer4.8
Omega for your TikTok pixel4.9
Q:B2B Wholesale Price List0
Floatify: Social & CTA Buttons5.0
Omega InstaFeed Instagram Feed5.0
Trustify Testimonials Video0
O: Chat buttons & Contact Form4.8
O: Auto Tag Order & Customer4.8
Omega Twitter Pixel,Conversion4.4
Omega ‑ Pinterest Pixels, CAPI4.4
Omega ‑ Multi Snapchat Pixels5.0+7 moreE-commerce Platform
ShopifySales Channels
Customer Support
Payment
Shopify PaymentsBack in Stock
Pre-Order
Similar Stores
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Huggies Size 1 Diapers, Little Snugglers Baby Diapers, Size 1 (8-14 lbs), 32 Count, Packaging May Vary
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Frequently Asked Questions About mumilk.com.au
Is mumilk.com.au a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, mumilk.com.au is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is mumilk.com.au safe to buy from? Is it a scam?
mumilk.com.au has a Trustpilot rating of 4.4/5 based on 130 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (54/100).
What is mumilk.com.au's EcomScout rating and what does it mean?
mumilk.com.au has an EcomScout rating of A+ (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does mumilk.com.au generate?
mumilk.com.au receives approximately 386.8K visits per year with estimated monthly revenue of $15.9K - $37.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does mumilk.com.au use?
We detected 22 Shopify apps on mumilk.com.au, including iCart Cart Drawer Cart Upsell, TablePress Size Chart & Guide, Klaviyo Reviews and more. The store uses the "Updated copy of Concept" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Baby Gear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against mumilk.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.