Traffic breakdown: SearchOrganic 43%, SearchPaid 18%, Direct 16%, SocialOrganic 9%.
Product pricing: Average price of $41 (range: $10 – $79). Mid-range pricing strategy.
Ad spend: Estimated $853/mo in paid search ($10.2K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (97%), CA (3%), GB (1%).
Best-selling product: Touchland Hand Sanitizer ($10). Other top sellers include NY Illustration T-shirt, New York Skyline Grey Embroidered Sweatshirt, NY Illustration Sweatshirt (Pink).
How is the EcomScout Rating calculated? The B grade (36/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.