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Mutha's Mt. Washington Valley homepage screenshot

Mutha's Mt. Washington Valley

mutha.com

Essential, effortless skincare that soothes and celebrates you through the career moves, second babies, and new decades—ensuring you look and feel brilliant for every stage of womanhood.

53/100
EcomScout Rating
Rank #7,240 of 125,217
Products
40
Category Rank
#974
in Bath & Body

Bath & Body Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$6.8M/mo
Total Stores
469
Avg Revenue
$15K/mo
Top 10% Threshold
$170K/mo

Competition Breakdown

34%
28%
11%
17%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Bath & Body market generates $7M/month across 469 stores
  • 17% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Bath & Body stores earn $170K+/month
  • This store outperforms 91% of Bath & Body competitors
  • Low average order value ($0) — consider bundling or upsells
  • 81 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
32.4%
Pages/Visit
2.4
Avg. Time on Site
5m 11s
Avg. Product Price
$75

Range: $28 - $179

Rating Breakdown

Business Quality80/100
Revenue Performance73/100
Traffic Growth55/100
Marketing Efficiency29/100

Traffic Sources

Direct47.0%
Search30.0%
Social13.1%
Referrals7.8%
Paid Referrals1.7%
Mail0.2%

Marketing & Ad Spend

Monthly Ad Spend

$328

Google Ads estimate

Yearly Ad Budget

$4K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
muthaEasy1K--
mutha body butterEasy360--
morphe couponEasy220--
mutha nature135--
b.glen usa125--

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
62.2%
🇬🇧United Kingdom
7.6%
🇵🇭Philippines
6.4%
🇮🇳India
5.8%
🇮🇩Indonesia
5.8%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

muthamutha body buttertypologymutha belly buttercandice miller

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

Shopify

Sales Channels

Shop

Subscriptions

ReChargeReCharge Subscriptions

Payment

Shopify Payments

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Analytics

Google Analytics

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Frequently Asked Questions About Mutha's Mt. Washington Valley

Is Mutha's Mt. Washington Valley a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Mutha's Mt. Washington Valley is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Mutha's Mt. Washington Valley safe to buy from? Is it a scam?

We don't have Trustpilot review data for Mutha's Mt. Washington Valley. However, our EcomScout rating is A (53/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Mutha's Mt. Washington Valley's EcomScout rating and what does it mean?

Mutha's Mt. Washington Valley has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Mutha's Mt. Washington Valley generate?

Mutha's Mt. Washington Valley receives approximately 2.0M visits per year with estimated monthly revenue of $218.4K - $509.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Mutha's Mt. Washington Valley use?

We detected 1 Shopify apps on Mutha's Mt. Washington Valley, including Klaviyo Reviews. The store uses the "Horizon [Development - FONTS]" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Bath & Body store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Mutha's Mt. Washington Valley. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Bath & Body store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Mutha's Mt. Washington Valley Shopify store analysis • Bath & BodyBeauty & Personal Care • Unlikely Dropshipper • Rating: A

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