Traffic breakdown: organic 72%, direct 12%, paid 9%, social 7%.
Product pricing: Average price of ₹12,240 (range: ₹7,990 – ₹17,990) — ≈ $147 USD. Positioned in the premium segment.
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Top markets: IN (95%), US (5%).
Best-selling product: H01 Bullet Ice Maker (₹7,990). Other top sellers include S01M Square Ice Maker, NEXA Core - Glass Air Fryer, S01 Square Ice Maker.
How is the EcomScout Rating calculated? The B+ grade (47/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.