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mymuesli

mymuesli.com
S
69/100
EcomScout

mymuesli receives an EcomScout Rating of S (69/100), ranking #5,212 out of 1,190,454 Shopify stores we track. This Cereals and Granola Food & Beverage store attracts 3.7M visits per year with estimated revenue of $79.9K - $159.9K/mo. It offers 218 products at an average price of €10.

Analysis by EcomScout Research Team · How we calculate ratings

Cereals and GranolaFood & BeverageCereals
Est. Revenue/mo
$79.9K - $159.9K/mo
Est. Traffic/mo
306.6K
Products
218
Top Market
DE (66%)
Top Channel
direct (34%)
Trustpilot
4.0/5 (6,181)

Store Intelligence Summary

Traffic breakdown: direct 34%, paid 15%, organic 14%, social 3%.

Product pricing: Average price of €10 (range: €2 – €17) — ≈ $11 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $108/mo in paid search ($1.3K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.0/5 based on 6,181 reviews. Good standing with customers.

Top markets: DE (66%), CH (10%), AT (10%).

Best-selling product: Kakao-Pops Cereals (€3.99). Other top sellers include Zimt-Pops Cereals, Karamell-Pops Cereals, Strawberry Cheesecake Müsli.

How is the EcomScout Rating calculated? The S grade (69/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Cereals and Granola Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$148K/mo
Total Stores
1
Avg Revenue
$148K/mo
Top 10% Threshold
$148K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Cereals and Granola market generates $0M/month across 1 stores
  • •100% are enterprise stores (>$100K/mo) — competitive market
  • •This store outperforms 0% of Cereals and Granola competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Cereals and Granola

LoyaltyLion200%Block200%Zendesk200%Pre-Order200%

Best Selling Products

Kakao-Pops Cereals#1

Kakao-Pops Cereals

€3.99≈ $4.35

Zimt-Pops Cereals#2

Zimt-Pops Cereals

€3.99≈ $4.35

Karamell-Pops Cereals#3

Karamell-Pops Cereals

€3.99≈ $4.35

Strawberry Cheesecake Müsli#4

Strawberry Cheesecake Müsli

€9.95≈ $11

Low Sugar Berry Crunch#5

Low Sugar Berry Crunch

€8.95≈ $9.76

Mepal To-Go Becher mint#6

Mepal To-Go Becher mint

€16.95≈ $18

Porridge Poppyseed Vanilla#7

Porridge Poppyseed Vanilla

€6.95≈ $7.58

Mepal To-Go Becher schwarz#8

Mepal To-Go Becher schwarz

€16.95≈ $18

Porridge Wildberry Chia#9

Porridge Wildberry Chia

€6.95≈ $7.58

Paleo Coconut Nut Crunchy#10

Paleo Coconut Nut Crunchy

€14.95≈ $16

Analyzing...
Bounce Rate
40.9%
Pages/Visit
5.2
Avg. Time on Site
2m 49s
Avg. Product Price
€10

≈ $11 USD

Range: €2 - €17

Rating Breakdown

Traffic Growth95/100
Trustpilot90/100
Business Quality80/100
Revenue Performance57/100
Marketing Efficiency22/100

Traffic Sources

direct33.6%
paid15.2%
organic13.8%
social3.3%
referral2.4%

Marketing & Ad Spend

Monthly Ad Spend

$108

Google Ads estimate

Yearly Ad Budget

$1K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
whole grain cerealEasy2K$2.86$993
müsliEasy480--

Trustpilot Rating

4.0

6,181 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇪Germany
65.8%
🇨🇭Switzerland
10.1%
🇦🇹Austria
9.9%
🇫🇷France
8.0%
🇳🇱Netherlands
1.9%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (7)

Pre-OrderSale BadgeJudge.me Product ReviewsKlaviyo: Email Marketing & SMSLoyaltyLionBlockZendesk

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Frequently Asked Questions About mymuesli

Is mymuesli a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, mymuesli is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is mymuesli safe to buy from? Is it a scam?

mymuesli has a Trustpilot rating of 4.0/5 based on 6,181 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (69/100).

What is mymuesli's EcomScout rating and what does it mean?

mymuesli has an EcomScout rating of S (69/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does mymuesli generate?

mymuesli receives approximately 3.7M visits per year with estimated monthly revenue of $79.9K - $159.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does mymuesli use?

We detected 7 Shopify apps on mymuesli, including Pre-Order, Sale Badge, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Cereals and Granola store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against mymuesli. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cereals and Granola store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

mymuesli Shopify store analysis • Cereals and Granola • Food & Beverage • Unlikely Dropshipper • Rating: S

Last updated: August 3, 2026

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