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Splash Wines

splashwines.com
80/100
EcomScout

Splash Wines receives an EcomScout Rating of S (80/100), ranking #96 out of 571,352 Shopify stores we track. This Wine Food & Beverage store attracts 1.5M visits per year with estimated revenue of $237.4K - $474.9K/mo. It offers 564 products at an average price of $105.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$237.4K - $474.9K/mo
Est. Traffic/mo
125.7K
Products
564
Top Market
US (97%)
Top Channel
direct (20%)
Trustpilot
4.5/5 (55,464)

Store Intelligence Summary

Traffic breakdown: direct 20%, referral 4%.

Product pricing: Average price of $105 (range: $1 – $185). Positioned in the premium segment.

Ad spend: Estimated $18.4K/mo in paid search ($221.3K/yr). Moderate paid strategy supplementing organic growth.

Customer trust: Trustpilot score 4.5/5 based on 55,464 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (97%), DE (2%), IN (1%).

Best-selling product: Checkout+ ($0.98). Other top sellers include The Little Bit of Everything 15-Pack, Red Wine Lover's Paradise 15-Pack, Splurge-Worthy Reds 15-Pack.

How is the EcomScout Rating calculated? The S grade (80/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Wine Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.4M/mo
Total Stores
510
Avg Revenue
$3K/mo
Top 10% Threshold
$22K/mo

Competition Breakdown

28%
49%
19%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Wine market generates $1M/month across 510 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 77% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Wine stores earn $22K+/month
  • This store outperforms 87% of Wine competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
47.1%
Pages/Visit
4.0
Avg. Time on Site
2m 37s
Avg. Product Price
$105

Range: $1 - $185

Rating Breakdown

Trustpilot100/100
Traffic Growth90/100
Business Quality80/100
Revenue Performance73/100
Marketing Efficiency63/100

Traffic Sources

direct20.2%
referral3.9%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$18K

Google Ads estimate

Yearly Ad Budget

$221K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
nakedwinesEasy193K--
wine109K$1.25$75.6K
wine and more11K$0.44$2.1K
nakedwines voucherEasy11K--
wine delivery10K$4.55$12.4K

Trustpilot Rating

4.5

55,464 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
96.7%
🇩🇪Germany
1.5%
🇮🇳India
0.7%
🇬🇧United Kingdom
0.7%
🇧🇷Brazil
0.3%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

Trending Products to Sell

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Frequently Asked Questions About Splash Wines

Is Splash Wines a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Splash Wines is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Splash Wines safe to buy from? Is it a scam?

Splash Wines has a Trustpilot rating of 4.5/5 based on 55,464 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (80/100).

What is Splash Wines's EcomScout rating and what does it mean?

Splash Wines has an EcomScout rating of S (80/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Splash Wines generate?

Splash Wines receives approximately 1.5M visits per year with estimated monthly revenue of $237.4K - $474.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Splash Wines use?

We detected 8 Shopify apps on Splash Wines, including Trustpilot, Countdown Timer, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Wine store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Splash Wines. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wine store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Splash Wines Shopify store analysis • WineFood & Beverage • Unlikely Dropshipper • Rating: S

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