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United Cellars

unitedcellars.com.au
69/100
EcomScout

United Cellars receives an EcomScout Rating of S (69/100), ranking #1,864 out of 446,048 Shopify stores we track. This Wine Food & Beverage store attracts 489.4K visits per year with estimated revenue of $58.1K - $116.3K/mo. It offers 2.5K+ products at an average price of $50.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$58.1K - $116.3K/mo
Est. Traffic/mo
40.8K
Products
2.5K+
Top Market
AU (89%)
Top Channel
direct (18%)
Trustpilot
4.7/5 (3,336)

Store Intelligence Summary

Traffic breakdown: direct 18%, referral 12%.

Product pricing: Average price of $50 (range: $17 – $100). Mid-range pricing strategy.

Ad spend: Estimated $2/mo in paid search ($24/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.7/5 based on 3,336 reviews. Excellent reputation — customers rate this store highly.

Top markets: AU (89%), US (11%).

Best-selling product: Le Versant 'Vin De Pays D'Oc' Rose ($25.49). Other top sellers include Black Card - Loyalty program Unlimited Domestic Freight Per Year, Secret Deal KG Barossa Valley Shiraz 2021, Champagne Drappier 1er Cru Brut NV.

How is the EcomScout Rating calculated? The S grade (69/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Wine Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$921K/mo
Total Stores
332
Avg Revenue
$3K/mo
Top 10% Threshold
$21K/mo

Competition Breakdown

27%
49%
20%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Wine market generates $1M/month across 332 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 76% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Wine stores earn $21K+/month
  • This store outperforms 87% of Wine competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
45.0%
Pages/Visit
3.0
Avg. Time on Site
1m 56s
Avg. Product Price
$50

Range: $17 - $100

Rating Breakdown

Trustpilot100/100
Traffic Growth80/100
Business Quality80/100
Revenue Performance63/100
Marketing Efficiency22/100

Traffic Sources

direct17.6%
referral11.6%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$2

Google Ads estimate

Yearly Ad Budget

$24

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

4.7

3,336 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
89.4%
🇺🇸United States
10.6%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Frequently Asked Questions About United Cellars

Is United Cellars a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, United Cellars is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is United Cellars safe to buy from? Is it a scam?

United Cellars has a Trustpilot rating of 4.7/5 based on 3,336 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (69/100).

What is United Cellars's EcomScout rating and what does it mean?

United Cellars has an EcomScout rating of S (69/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does United Cellars generate?

United Cellars receives approximately 489.4K visits per year with estimated monthly revenue of $58.1K - $116.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does United Cellars use?

We detected 9 Shopify apps on United Cellars, including Trustpilot, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Wine store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against United Cellars. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wine store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

United Cellars Shopify store analysis • WineFood & Beverage • Unlikely Dropshipper • Rating: S

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