OddBalls
myoddballs.comOddBalls receives an EcomScout Rating of S (72/100), ranking #2,460 out of 1,126,079 Shopify stores we track. This Underwear Fashion & Apparel store attracts 5.8M visits per year with estimated revenue of $121.1K - $262.3K/mo. It offers 2.5K+ products at an average price of £13.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 20%, direct 19%, paid 17%, social 7%.
Product pricing: Average price of £13 (range: £5 – £66) — ≈ $16 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $857/mo in paid search ($10.3K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.7/5 based on 60,580 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (75%), US (6%), DE (2%).
Best-selling product: Fat Cow - Mens Cotton Boxer Shorts (£9.60). Other top sellers include Fat Cow - Ladies Bralette, Doddie Weir - Mens Cotton Boxer Shorts, Ball Deodorant - OMG.
Underwear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Underwear market generates $1M/month across 277 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •71% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Underwear stores earn $57K+/month
- •This store outperforms 96% of Underwear competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Underwear
Best Selling Products
#1Fat Cow - Mens Cotton Boxer Shorts
£9.60≈ $12
#2Fat Cow - Ladies Bralette
£12≈ $15
#3Doddie Weir - Mens Cotton Boxer Shorts
£11.20≈ $14
#4Ball Deodorant - OMG
£5.25≈ $6.67
#5Magic Garden - Mens Cotton Boxer Shorts
£9.60≈ $12
#6Botanical - Mens Cotton Boxer Shorts
£6≈ $7.62
#7Classic Black - Mens Cotton Boxer Shorts
£9.60≈ $12
#8Jurassic - Mens Cotton Boxer Shorts
£9.60≈ $12
#9Commando - Mens Cotton Boxer Shorts
£9.60≈ $12
#10Tartan - Mens Cotton Boxer Shorts
£9.60≈ $12
≈ $16 USD
Range: £5 - £66
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$857
Google Ads estimate
Yearly Ad Budget
$10K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| boxer briefsEasy | 27K | $1.53 | $16.2K |
| mens boxers | 4K | $1.64 | $13.0K |
| boxers for menEasy | 2K | $1.35 | $274 |
| matching underwearEasy | 2K | - | - |
| best boxers for menEasy | 2K | $1.53 | $213 |
Trustpilot Rating
60,580 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Vitals
TrustpilotSimilar Stores
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Frequently Asked Questions About OddBalls
Is OddBalls a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, OddBalls is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is OddBalls safe to buy from? Is it a scam?
OddBalls has a Trustpilot rating of 4.7/5 based on 60,580 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (72/100).
What is OddBalls's EcomScout rating and what does it mean?
OddBalls has an EcomScout rating of S (72/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does OddBalls generate?
OddBalls receives approximately 5.8M visits per year with estimated monthly revenue of $121.1K - $262.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does OddBalls use?
We detected 11 Shopify apps on OddBalls, including Yotpo Reviews & UGC, Shop, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Underwear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against OddBalls. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Underwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.