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My Perfume Shop Australia

myperfumeshop.com.au
77/100
EcomScout

My Perfume Shop Australia receives an EcomScout Rating of S (77/100), ranking #732 out of 1,126,079 Shopify stores we track. This Fragrance Beauty & Personal Care store attracts 4.3M visits per year with estimated revenue of $300.8K - $584.9K/mo. It offers 2.5K+ products at an average price of A$65.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$300.8K - $584.9K/mo
Est. Traffic/mo
359.6K
Products
2.5K+
Top Market
AU (76%)
Top Channel
organic (44%)
Trustpilot
3.7/5 (4,370)

Store Intelligence Summary

Traffic breakdown: organic 44%, paid 27%, direct 16%, referral 3%.

Product pricing: Average price of A$65 (range: A$65 – A$65) — ≈ $43 USD. Mid-range pricing strategy.

Ad spend: Estimated $145/mo in paid search ($1.7K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.7/5 based on 4,370 reviews. Good standing with customers.

Top markets: AU (76%), US (2%), VN (2%).

Best-selling product: French Avenue Liquid Brun EDP For Men (A$65).

How is the EcomScout Rating calculated? The S grade (77/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fragrance Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.4M/mo
Total Stores
440
Avg Revenue
$3K/mo
Top 10% Threshold
$59K/mo

Competition Breakdown

30%
38%
21%
4%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Fragrance market generates $1M/month across 440 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Fragrance stores earn $59K+/month
  • This store outperforms 95% of Fragrance competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
34.7%
Pages/Visit
5.6
Avg. Time on Site
2m 44s
Avg. Product Price
A$65

≈ $43 USD

Range: A$65 - A$65

Rating Breakdown

Traffic Growth90/100
Business Quality80/100
Trustpilot80/100
Revenue Performance76/100
Marketing Efficiency48/100

Traffic Sources

organic44.4%
paid27.3%
direct16.1%
referral2.5%
social1.9%

Marketing & Ad Spend

Monthly Ad Spend

$145

Google Ads estimate

Yearly Ad Budget

$2K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
fragrance24K$0.91$12.9K
men's cologneEasy3K$1.03$177
giorgio armani perfumeEasy2K$0.90$377
cheap perfume online135$1.14$107
pafume100--

Trustpilot Rating

3.7

4,370 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
76.1%
🇺🇸United States
1.6%
🇻🇳Vietnam
1.5%
🇮🇳India
1.2%
🇪🇸Spain
1.2%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • High-quality product catalog

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (4)

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

BellaVita Luxury Honey Oud Eau de Parfum | 100 ml | Unisex Perfume | Unisex Perfume with long-lasting Honey Oud Eau de Parfum, perfect for daily wear, special occasions and gifting

BellaVita Luxury Honey Oud Eau de Parfum | 100 ml | Unisex Perfume | Unisex Perfume with long-lasting Honey Oud Eau de Parfum, perfect for daily wear, special occasions and gifting

67
$20.99+22%
Lattafa Khamrah - Vanilla, Warm Spicy, Amber, Cinnamon - Eau de Parfum Long-Lasting Fragrance for Unisex, 3.40 Ounce / 100 ml | Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 ml

Lattafa Khamrah - Vanilla, Warm Spicy, Amber, Cinnamon - Eau de Parfum Long-Lasting Fragrance for Unisex, 3.40 Ounce / 100 ml | Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 ml

66
$27.80+55%
eos Cashmere Body Mist, Vanilla Cashmere, soft musk, cozy caramel, hair mist, body spray for women, moisturizing, hyaluronic acid, body spray, vegan, cruelty-free, 6 fl oz

eos Cashmere Body Mist, Vanilla Cashmere, soft musk, cozy caramel, hair mist, body spray for women, moisturizing, hyaluronic acid, body spray, vegan, cruelty-free, 6 fl oz

64
$11.89+63%
Victoria's Secret Body Fragrance Mist, Bare Vanilla - 8.4 fl oz

Victoria's Secret Body Fragrance Mist, Bare Vanilla - 8.4 fl oz

64
$16.96+200%
Explore all trending products

Frequently Asked Questions About My Perfume Shop Australia

Is My Perfume Shop Australia a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, My Perfume Shop Australia is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is My Perfume Shop Australia safe to buy from? Is it a scam?

My Perfume Shop Australia has a Trustpilot rating of 3.7/5 based on 4,370 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (77/100).

What is My Perfume Shop Australia's EcomScout rating and what does it mean?

My Perfume Shop Australia has an EcomScout rating of S (77/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does My Perfume Shop Australia generate?

My Perfume Shop Australia receives approximately 4.3M visits per year with estimated monthly revenue of $300.8K - $584.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does My Perfume Shop Australia use?

We detected 4 Shopify apps on My Perfume Shop Australia, including Pre-Order, Shop, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fragrance store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against My Perfume Shop Australia. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fragrance store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

My Perfume Shop Australia Shopify store analysis • FragranceBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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