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Napapijri

napapijri.com

Napapijri official store: ready to wear, jackets, bags, rucksacks and so much more, just for you. Quality service, fast delivery and easy returns. Enjoy it!

66/100
EcomScout Rating
Rank #1,790 of 126,240
Products
1.3K
Category Rank
#1007
in Apparel

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
39.2%
Pages/Visit
4.8
Avg. Time on Site
1m 21s
Avg. Product Price
$85

Range: $11 - $620

Rating Breakdown

Revenue Performance80/100
Business Quality80/100
Traffic Growth60/100
Trustpilot50/100
Marketing Efficiency36/100

Traffic Sources

Search57.0%
Direct22.8%
Social6.8%
Mail6.0%
Paid Referrals4.0%
Referrals2.8%

Marketing & Ad Spend

Monthly Ad Spend

$482

Google Ads estimate

Yearly Ad Budget

$6K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
napapijriEasy6K$0.49$677

Trustpilot Rating

1.5

395 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇪Germany
20.4%
🇬🇧United Kingdom
14.2%
🇮🇹Italy
11.3%
🇫🇷France
8.3%
🇳🇱Netherlands
7.1%

Analysis

Strengths

  • Strong revenue performance and growth
  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

Top Keywords

napapijrinapajirienapapijri jacketnapirajinapapijiri

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

Shopify

Analytics

Google AnalyticsGoogle Tag Manager

Video

YouTube

A/B Testing

OptimizelyOptimizely

Product Badges

Product Badges

Reviews

Yotpo Reviews & UGCYotpoPowerReviews

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)

Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)

84
$8.79+31%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

83
$17.99+31%
WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets

WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets

83
$1073.78+31%
YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses

YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses

78
$1168.24+31%
See all trending Apparel products

Frequently Asked Questions About Napapijri

Is Napapijri a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Napapijri is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Napapijri safe to buy from? Is it a scam?

Napapijri has a Trustpilot rating of 1.5/5 based on 395 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (66/100).

What is Napapijri's EcomScout rating and what does it mean?

Napapijri has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Napapijri generate?

Napapijri receives approximately 2.9M visits per year with estimated monthly revenue of $692.4K - $1.6M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Napapijri use?

We detected 1 Shopify apps on Napapijri, including Pixboost Hero Banner. The store uses the "Napa_Production" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Napapijri. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Napapijri Shopify store analysis • ApparelRetail • Unlikely Dropshipper • Rating: S

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