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nappstar.com

nappstar.com

Locs are our passion! Our amazing Salons and Loc Products are made for every step of your Loc Journey!

32/100
EcomScout Rating
Rank #30,801 of 125,314
Products
167
Category Rank
#2741
in Haircare

Haircare Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$10.8M/mo
Total Stores
598
Avg Revenue
$18K/mo
Top 10% Threshold
$191K/mo

Competition Breakdown

31%
30%
10%
22%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Haircare market generates $11M/month across 598 stores
  • 22% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Haircare stores earn $191K+/month
  • This store outperforms 91% of Haircare competitors
  • Low average order value ($0) — consider bundling or upsells
  • 129 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
31.5%
Pages/Visit
6.9
Avg. Time on Site
3m 29s
Avg. Product Price
$38

Range: $15 - $125

Rating Breakdown

Business Quality75/100
Traffic Growth40/100
Revenue Performance29/100
Marketing Efficiency27/100

Traffic Sources

Direct48.6%
Search27.0%
Social16.9%
Referrals6.0%
Paid Referrals1.4%
Mail0.1%

Marketing & Ad Spend

Monthly Ad Spend

$3K

Google Ads estimate

Yearly Ad Budget

$32K

Projected annually

Top Countries

🇺🇸United States
100.0%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

nappstarnapp starnappstar nycafro kinky bulkstarter dreadlocks long island city

Tech Stack & Apps

Browse All Apps →

Analytics

Google AnalyticsGoogle Tag Manager

E-commerce Platform

Shopify

Sales Channels

Shop

Payment

Shopify Payments

Reviews

Judge.me Product ReviewsJudge.me

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Trending Haircare Products

Products gaining popularity in Haircare right now, based on Amazon & Google Trends data.

Revlon Compact Hair Dryer | 1875W Lightweight Design, Perfect for Travel, (Black)

Revlon Compact Hair Dryer | 1875W Lightweight Design, Perfect for Travel, (Black)

82
$14.98+317%
Olaplex Nº. 6 Bond Smoother: Leave-In Styling Treatment | Smooths, Conditions, & Strengthens | Frizz Control for Up to 72 Hours | For Coily, Curly, Straight, and Wavy, 100 mL / 3.3 Fl Oz

Olaplex Nº. 6 Bond Smoother: Leave-In Styling Treatment | Smooths, Conditions, & Strengthens | Frizz Control for Up to 72 Hours | For Coily, Curly, Straight, and Wavy, 100 mL / 3.3 Fl Oz

75
$22.40+31%
REVLON Infrared Ionic Hair Dryer with Diffuser & Concentrator, 2 Speed Settings, Blow Dryer with Tourmaline Technology for Frizz Control, 1875 Watt Power for Fast Drying, Suitable for All Hair Types

REVLON Infrared Ionic Hair Dryer with Diffuser & Concentrator, 2 Speed Settings, Blow Dryer with Tourmaline Technology for Frizz Control, 1875 Watt Power for Fast Drying, Suitable for All Hair Types

73
$26.19+35%
L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)

L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)

71
$9.80+14%
See all trending Haircare products

Frequently Asked Questions About nappstar.com

Is nappstar.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, nappstar.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is nappstar.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for nappstar.com. However, our EcomScout rating is B (32/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is nappstar.com's EcomScout rating and what does it mean?

nappstar.com has an EcomScout rating of B (32/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does nappstar.com generate?

nappstar.com receives approximately 176.3K visits per year with estimated monthly revenue of $5.4K - $12.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does nappstar.com use?

We detected 2 Shopify apps on nappstar.com, including Klaviyo Reviews, Judge.me Ali Reviews Importer. The store uses the "min" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Haircare store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against nappstar.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Haircare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

nappstar.com Shopify store analysis • HaircareBeauty & Personal Care • Likely Dropshipper • Rating: B

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