Natulim
natulim.plNatulim receives an EcomScout Rating of S (61/100), ranking #16,143 out of 1,188,149 Shopify stores we track. This Cleaning Products Home & Garden store attracts 1.3M visits per year with estimated revenue of $14.5K - $31.8K/mo. It offers 47 products at an average price of PLN 41.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: social 28%, paid 17%, direct 14%, organic 10%.
Product pricing: Average price of PLN 41 (range: PLN 1 – PLN 140) — ≈ $10 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $132/mo in paid search ($1.6K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.1/5 based on 1,397 reviews. Mixed reviews — potential service or quality concerns.
Top markets: PL (98%), ES (2%).
Best-selling product: Eko kostki tabletki do zmywarki uniwersalne 6 w 1 (PLN 45.90). Other top sellers include Eko listki do prania Natulim 40 prań, Perełki zapachowe do prania Natulim, Ekologiczny środek do mycia naczyń.
Cleaning Products Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Cleaning Products market generates $1M/month across 330 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •74% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Cleaning Products stores earn $25K+/month
- •This store outperforms 92% of Cleaning Products competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Cleaning Products
Best Selling Products
#1Eko kostki tabletki do zmywarki uniwersalne 6 w 1
PLN 45.90≈ $11
#2Eko listki do prania Natulim 40 prań
PLN 44.90≈ $11
#3Perełki zapachowe do prania Natulim
PLN 39.90≈ $9.97
#4Ekologiczny środek do mycia naczyń
PLN 35.90≈ $8.97
#5Wełniane kule do suszarki Natulim
PLN 50.90≈ $13
#6Eko listki do mycia podłóg Natulim uniwersalne biodegradowalne 30szt.
PLN 32.90≈ $8.22
#7Zestaw startowy Natulim – ekologiczne płyny do sprzątania
PLN 139.90≈ $35
#8Odplamiacz Natulim + dwie gąbki z celulozy
PLN 50.90≈ $13
#9Oxi clean- ekologiczny odplamiacz w proszku do kolorów
PLN 46.90≈ $12
#10Oxi white- ekologiczny odplamiacz w proszku do białego
PLN 46.90≈ $12
≈ $10 USD
Range: PLN 1 - PLN 140
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$132
Google Ads estimate
Yearly Ad Budget
$2K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| laundry detergent online | 480 | $3.57 | $8 |
| organic cleaning products | 360 | $0.90 | $39 |
| clean wipes | 180 | $1.23 | $547 |
| plastic free kitchen cleaning | 28 | $1.15 | - |
| poli oxEasy | 28 | $0.21 | - |
Trustpilot Rating
1,397 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Diversify marketing: invest in SEO to build long-term organic traffic alongside your PPC efforts
Shopify Theme
Tech Stack & Apps
Browse All Apps →
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Frequently Asked Questions About Natulim
Is Natulim a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Natulim is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Natulim safe to buy from? Is it a scam?
Natulim has a Trustpilot rating of 3.1/5 based on 1,397 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (61/100).
What is Natulim's EcomScout rating and what does it mean?
Natulim has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Natulim generate?
Natulim receives approximately 1.3M visits per year with estimated monthly revenue of $14.5K - $31.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Natulim use?
We detected 14 Shopify apps on Natulim, including Klaviyo: Email Marketing & SMS, Shop, ReCharge Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Cleaning Products store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Natulim. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cleaning Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.