Traffic breakdown: SearchOrganic 62%, Direct 27%, SocialOrganic 8%, SocialPaid 3%.
Product pricing: Average price of €13 (range: €6 – €60) — ≈ $14 USD. Budget-friendly positioning targeting volume sales.
Top markets: DE (71%), NL (9%), US (5%).
Best-selling product: Nays VNM (€8.99). Other top sellers include Nays GHST JNR, Nays GHST, Nays TWN.
How is the EcomScout Rating calculated? The C+ grade (29/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.