NECA receives an EcomScout Rating of A (52/100), ranking #42,595 out of 1,191,764 Shopify stores we track. This Home Decor Home & Garden store attracts 173.4K visits per year with estimated revenue of $11.3K - $24.9K/mo. It offers 498 products at an average price of A$110.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 68%, direct 31%, social 1%.
Product pricing: Average price of A$110 (range: A$30 – A$300) — ≈ $73 USD. Mid-range pricing strategy.
0Customer trust: Trustpilot score 2.8/5 based on 102 reviews. Mixed reviews — potential service or quality concerns.
Top markets: AU (78%), US (16%), NZ (3%).
Best-selling product: CORALINE DOLL 10" PROP REPLICA (A$69.99). Other top sellers include TMNT (CARTOON) ULTIMATE SHREDDER CLASSIC COLOURS – 7″ SCALE ACTION FIGURE, PREDATOR HUNTING GROUNDS - ULTIMATE SAMURAI PREDATOR 7" SCALE ACTION FIGURE, TMNT (2012 CARTOON) ULTIMATE MICHELANGELO 7" SCALE ACTION FIGURE.
Home Decor Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Home Decor market generates $43M/month across 21,195 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •74% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Home Decor stores earn $39K+/month
- •This store outperforms 95% of Home Decor competitors
- •Low average order value ($0) — consider bundling or upsells
- •1054 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Home Decor
Best Selling Products
#1CORALINE DOLL 10" PROP REPLICA
A$69.99≈ $46
#2TMNT (CARTOON) ULTIMATE SHREDDER CLASSIC COLOURS – 7″ SCALE ACTION FIGURE
A$89.99≈ $59
#3PREDATOR HUNTING GROUNDS - ULTIMATE SAMURAI PREDATOR 7" SCALE ACTION FIGURE
A$89.99≈ $59
#4TMNT (2012 CARTOON) ULTIMATE MICHELANGELO 7" SCALE ACTION FIGURE
A$89.99≈ $59
#5TMNT ULTIMATE MICHELANGELO (VHS) 7" SCALE ACTION FIGURE
A$79.99≈ $53
#6IRON MAIDEN - FUTURE PAST WORLD TOUR 7" ACTION FIGURE ULTIMATE 2 PACK
A$169.99≈ $112
#7JESSICA FLETCHER - MURDER SHE WROTE 8" CLOTHED ACTION FIGURE
A$79.99≈ $53
#8CORALINE IN STAR SWEATER - ARTICULATED FIGURE
A$74.99≈ $49
#9GHOST FACE - ULTIMATE GHOST FACE INFERNO 7" SCALE ACTION FIGURE
A$74.90≈ $49
#10'IT' 1990 MOVIE - PENNYWISE 8" CLOTHED ACTION FIGURE
A$74.99≈ $49
≈ $73 USD
Range: A$30 - A$300
Rating Breakdown
Traffic Sources
Trustpilot Rating
102 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
Similar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Lazebox Coasters Set of 8 for Drinks, 4 Inch Large Coasters for Coffee Table, Tabletop Protection for Hot & Cold Drinks, Versatile Coasters for Home Decor, Non-Slip & Easy to Clean, Coffee
Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Room Decor House Warming Gifts New
Homedics Tabletop Water Fountain, Home Décor Soothing Sound Machine | Automatic Pump, Deep Basin & Natural River Rocks. Indoor Zen Relaxation for Office, Living Room, or Bedroom, 8.25” Tall
OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories
Frequently Asked Questions About NECA
Is NECA a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, NECA is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is NECA safe to buy from? Is it a scam?
NECA has a Trustpilot rating of 2.8/5 based on 102 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A (52/100).
What is NECA's EcomScout rating and what does it mean?
NECA has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does NECA generate?
NECA receives approximately 173.4K visits per year with estimated monthly revenue of $11.3K - $24.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does NECA use?
We detected 4 Shopify apps on NECA, including Shop, Yotpo Reviews & UGC, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Home Decor store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against NECA. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.