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Nellie's Trove

nelliestrove.com

Antique & Vintage Fine Jewellery, from Nellie's Trove. Victorian, Edwardian, Art Deco, Mid century period Jewellery, Free worldwide delivery, No quibble returns

52/100
EcomScout Rating
Rank #7,917 of 126,450
Products
284
Category Rank
N/A

Jewelry Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$25.7M/mo
Total Stores
16,298
Avg Revenue
$2K/mo
Top 10% Threshold
$8K/mo

Competition Breakdown

35%
57%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Jewelry market generates $26M/month across 16,298 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Jewelry stores earn $8K+/month
  • This store outperforms 79% of Jewelry competitors
  • Earrings shows highest opportunity with $1,579 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 149 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
45.5%
Pages/Visit
2.0
Avg. Time on Site
33s
Avg. Product Price
$1038

Range: $144 - $2795

Rating Breakdown

Business Quality90/100
Trustpilot80/100
Revenue Performance60/100
Traffic Growth30/100

Traffic Sources

Search40.5%
Direct36.0%
Referrals13.3%
Social6.8%
Paid Referrals1.7%
Mail0.3%

Trustpilot Rating

4.5

16 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
69.9%
🇮🇪Ireland
14.7%
🇮🇹Italy
8.5%
🇺🇸United States
6.9%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Traffic and growth metrics are below average
  • Marketing efficiency and ROI need improvement

Recommendations

  • Invest in SEO, content marketing, and social media to drive more traffic
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

wedding band with sword fern godlgold ring with fern engravingold chainmid century jewelleryhg & s 18ct plat

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Pre-Order

Pre-Order

Sales Channels

Shop

Reviews

TrustpilotTrustpilot

Payment

Shopify Payments

Analytics

Google Analytics

Trending Jewelry Products

Products gaining popularity in Jewelry right now, based on Amazon & Google Trends data.

Mothers Day Gift Necklaces for Women, Infinity Love Birthstone Heart Crystal Pendant, Birthday Anniversary Jewelry for Wife, Mom, and Her, Silver Plated, 18" + 2" Adjustable Chain

Mothers Day Gift Necklaces for Women, Infinity Love Birthstone Heart Crystal Pendant, Birthday Anniversary Jewelry for Wife, Mom, and Her, Silver Plated, 18" + 2" Adjustable Chain

95
$29.99+114%
Mothers Day Gifts, 7PCS Gold Bracelets for Women - 14K Real Gold Plated Beaded Bracelets Set Rope Paperclip Chain Stackable Bracelet Non Tarnish, Friendship Birthday Jewelry Gifts for Women

Mothers Day Gifts, 7PCS Gold Bracelets for Women - 14K Real Gold Plated Beaded Bracelets Set Rope Paperclip Chain Stackable Bracelet Non Tarnish, Friendship Birthday Jewelry Gifts for Women

91
$7.99+245%
24-60 Pcs Gold Stackable Rings for Women, Knuckle Rings Chunky Gold Ring Set Dainty Stacking Cute Rings, Multiple Sizes Cute Jewelry Set Gift

24-60 Pcs Gold Stackable Rings for Women, Knuckle Rings Chunky Gold Ring Set Dainty Stacking Cute Rings, Multiple Sizes Cute Jewelry Set Gift

87
$7.97+97%
Golden Silvery Black Kunckle Rings Set for Women, Dainty Simple Trendy Cute Stackable Finger Rings Pack, Perfect for Stacking Layering on Thumb and Knuckle, Mixed Size, Jewelry Gift

Golden Silvery Black Kunckle Rings Set for Women, Dainty Simple Trendy Cute Stackable Finger Rings Pack, Perfect for Stacking Layering on Thumb and Knuckle, Mixed Size, Jewelry Gift

79
$9.97+59%
See all trending Jewelry products

Frequently Asked Questions About Nellie's Trove

Is Nellie's Trove a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Nellie's Trove is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Nellie's Trove safe to buy from? Is it a scam?

Nellie's Trove has a Trustpilot rating of 4.5/5 based on 16 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (52/100).

What is Nellie's Trove's EcomScout rating and what does it mean?

Nellie's Trove has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Nellie's Trove generate?

Nellie's Trove receives approximately 17.4K visits per year with estimated monthly revenue of $34.4K - $80.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Nellie's Trove use?

We detected 3 Shopify apps on Nellie's Trove, including Advanced Predictive Search, C: Mega Menu, EZ Sidebar Menu+Sidebar Filter. The store uses the "Current editing in progress" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Jewelry store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Nellie's Trove. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Jewelry store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Nellie's Trove Shopify store analysis • JewelryRetail • Unlikely Dropshipper • Rating: A

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