New Chapter
newchapter.comNew Chapter receives an EcomScout Rating of S (75/100), ranking #1,252 out of 1,122,595 Shopify stores we track. This Vitamins & Supplements Health & Wellness store attracts 3.4M visits per year with estimated revenue of $211.7K - $423.4K/mo. It offers 99 products at an average price of $26.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 30%, organic 17%, direct 12%, social 2%.
Product pricing: Average price of $26 (range: $17 – $48). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $56.4K/mo in paid search ($676.9K/yr). Heavy ad investor — likely scaling aggressively through paid channels.
Customer trust: Trustpilot score 3.1/5 based on 2 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (79%), CA (4%), PK (2%).
Best-selling product: Liquid Multivitamin for the Whole Family ($48). Other top sellers include Bone Strength Take Care™ Slim Tablets, Every Woman™'s One Daily 55+ Multivitamin, Every Woman™'s One Daily 40+ Multivitamin.
Vitamins & Supplements Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Vitamins & Supplements market generates $1M/month across 417 stores
- •6% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Vitamins & Supplements stores earn $67K+/month
- •This store outperforms 95% of Vitamins & Supplements competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Vitamins & Supplements
Best Selling Products
#1Liquid Multivitamin for the Whole Family
$48
#2Bone Strength Take Care™ Slim Tablets
$28
#3Every Woman™'s One Daily 55+ Multivitamin
$30
#4Every Woman™'s One Daily 40+ Multivitamin
$24
#5Zyflamend™: Herbal Pain Relief† & Inflammation Support†
$34
#6Magnesium + Ashwagandha Tablets
$17
#7Wholemega™ Fish Oil
$24
#8Every Woman™'s One Daily Multivitamin
$20
#9Fermented Vitamin D3
$18
#10Hair, Skin & Nails: Fermented Biotin & Beauty Herbs
$31
Range: $17 - $48
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$56K
Google Ads estimate
Yearly Ad Budget
$677K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| health | 146K | $1.18 | - |
| ashwagandha | 129K | $0.60 | $13.0K |
| calcium | 128K | $0.27 | $2.7K |
| iherbEasy | 106K | $0.18 | $5.9K |
| vitamins | 56K | $2.20 | $95.1K |
Trustpilot Rating
2 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Strong marketing efficiency and ROI
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
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Frequently Asked Questions About New Chapter
Is New Chapter a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, New Chapter is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is New Chapter safe to buy from? Is it a scam?
New Chapter has a Trustpilot rating of 3.1/5 based on 2 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (75/100).
What is New Chapter's EcomScout rating and what does it mean?
New Chapter has an EcomScout rating of S (75/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does New Chapter generate?
New Chapter receives approximately 3.4M visits per year with estimated monthly revenue of $211.7K - $423.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does New Chapter use?
We detected 6 Shopify apps on New Chapter, including Pre-Order, Shop, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Vitamins & Supplements store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against New Chapter. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Vitamins & Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.