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Nii HAi homepage screenshot

Nii HAi

niihai.com
66/100
EcomScout

Nii HAi receives an EcomScout Rating of S (66/100), ranking #4,447 out of 833,183 Shopify stores we track. This Clothing Fashion & Apparel store attracts 806.0K visits per year with estimated revenue of $94.7K - $205.2K/mo. It offers 486 products at an average price of £66.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$94.7K - $205.2K/mo
Est. Traffic/mo
67.2K
Products
486
Top Market
US (48%)
Top Channel
organic (44%)
Trustpilot
4.3/5 (82)

Store Intelligence Summary

Traffic breakdown: organic 44%, direct 23%, paid 17%, social 13%.

Product pricing: Average price of £66 (range: £44 – £95) — ≈ $84 USD. Mid-range pricing strategy.

Ad spend: Estimated $19/mo in paid search ($228/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.3/5 based on 82 reviews. Good standing with customers.

Top markets: US (48%), GB (21%), AU (15%).

Best-selling product: HAILEY DRESS IN ICE (£57). Other top sellers include HAILEY DRESS IN GREY MARL, COVER HOODIE IN ICE, COVER HOODIE IN GREY MARL.

How is the EcomScout Rating calculated? The S grade (66/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Clothing Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$15.7M/mo
Total Stores
11,350
Avg Revenue
$1K/mo
Top 10% Threshold
$22K/mo

Competition Breakdown

45%
37%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Clothing market generates $16M/month across 11,350 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 82% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Clothing stores earn $22K+/month
  • This store outperforms 94% of Clothing competitors
  • Low average order value ($0) — consider bundling or upsells
  • 378 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
32.6%
Pages/Visit
4.6
Avg. Time on Site
1m 35s
Avg. Product Price
£66

≈ $84 USD

Range: £44 - £95

Rating Breakdown

Trustpilot85/100
Business Quality80/100
Traffic Growth75/100
Revenue Performance63/100
Marketing Efficiency22/100

Traffic Sources

organic43.6%
direct23.2%
paid16.9%
social13.4%
referral1.4%

Marketing & Ad Spend

Monthly Ad Spend

$19

Google Ads estimate

Yearly Ad Budget

$228

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
nihai180--
nii haiEasy90--
niihai clothingEasy90--
niihaii44--
nihai clothingEasy44--

Trustpilot Rating

4.3

82 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
47.9%
🇬🇧United Kingdom
20.8%
🇦🇺Australia
15.2%
🌍GE
4.0%
🇨🇦Canada
3.8%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Nii HAi

Is Nii HAi a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Nii HAi is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Nii HAi safe to buy from? Is it a scam?

Nii HAi has a Trustpilot rating of 4.3/5 based on 82 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (66/100).

What is Nii HAi's EcomScout rating and what does it mean?

Nii HAi has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Nii HAi generate?

Nii HAi receives approximately 806.0K visits per year with estimated monthly revenue of $94.7K - $205.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Nii HAi use?

We detected 7 Shopify apps on Nii HAi, including Shop, Klaviyo: Email Marketing & SMS, Wishlist King and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Nii HAi. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Nii HAi Shopify store analysis • ClothingFashion & Apparel • Unlikely Dropshipper • Rating: S

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