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42/100
EcomScout

Noma receives an EcomScout Rating of B+ (42/100), ranking #32,578 out of 401,328 Shopify stores we track. This Outdoor Lighting Home & Garden store attracts 91.4K visits per year with estimated revenue of $2.5K - $5.6K/mo. It offers 518 products at an average price of $18.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$2.5K - $5.6K/mo
Est. Traffic/mo
7.6K
Products
518
Top Market
GB (100%)
Top Channel
N/A
Trustpilot
3.4/5 (7)

Store Intelligence Summary

Product pricing: Average price of $18 (range: $1 – $65). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.4/5 based on 7 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (100%).

Best-selling product: 576 Warm White Snowing Cascades with a 1m Drop ($17.5). Other top sellers include Hanging Firework Chain (Set of 5), Noma Classic G1 - 6v P/i Lamp - Multi, NOMA Warm White Star Wire Curtain Light - 308 LEDs.

How is the EcomScout Rating calculated? The B+ grade (42/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Lighting Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$45K/mo
Total Stores
14
Avg Revenue
$3K/mo
Top 10% Threshold
$26K/mo

Competition Breakdown

29%
50%
14%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Lighting market generates $0M/month across 14 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • 79% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Outdoor Lighting stores earn $26K+/month
  • This store outperforms 88% of Outdoor Lighting competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
65.8%
Pages/Visit
1.7
Avg. Time on Site
2m 33s
Avg. Product Price
$18

Range: $1 - $65

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Trustpilot55/100
Revenue Performance24/100
Marketing Efficiency22/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

3.4

7 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About Noma

Is Noma a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Noma is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Noma safe to buy from? Is it a scam?

Noma has a Trustpilot rating of 3.4/5 based on 7 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (42/100).

What is Noma's EcomScout rating and what does it mean?

Noma has an EcomScout rating of B+ (42/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Noma generate?

Noma receives approximately 91.4K visits per year with estimated monthly revenue of $2.5K - $5.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Noma use?

We detected 6 Shopify apps on Noma, including Shop, Yotpo Reviews & UGC, Buy Button channel and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Lighting store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Noma. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Lighting store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Noma Shopify store analysis • Outdoor LightingHome & Garden • Unlikely Dropshipper • Rating: B+

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