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notneutral.com

notneutral.com
39/100
EcomScout

notneutral.com receives an EcomScout Rating of B+ (39/100), ranking #96,390 out of 1,067,307 Shopify stores we track. This Kitchen & Dining Home & Garden store attracts 303.5K visits per year with estimated revenue of $6.7K - $14.8K/mo. It offers 209 products at an average price of $21.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$6.7K - $14.8K/mo
Est. Traffic/mo
25.3K
Products
209
Top Market
US (76%)
Top Channel
organic (38%)
Est. Ad Spend/mo
$450

Store Intelligence Summary

Traffic breakdown: organic 38%, direct 25%, social 20%, referral 12%.

Product pricing: Average price of $21 (range: $18 – $25). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $450/mo in paid search ($5.4K/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (76%), CA (6%), DE (5%).

Best-selling product: Vero Cortado Glass, Amber ($20). Other top sellers include Vero Cappuccino Glass, Amber, Lino Large Latte Cup & Saucer, White, Vero Cortado Glass, Smoke.

How is the EcomScout Rating calculated? The B+ grade (39/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Kitchen & Dining Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$413K/mo
Total Stores
314
Avg Revenue
$1K/mo
Top 10% Threshold
$20K/mo

Competition Breakdown

46%
34%
16%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Kitchen & Dining market generates $0M/month across 314 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 80% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Kitchen & Dining stores earn $20K+/month
  • This store outperforms 93% of Kitchen & Dining competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
32.5%
Pages/Visit
4.0
Avg. Time on Site
3m 6s
Avg. Product Price
$21

Range: $18 - $25

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Revenue Performance29/100
Marketing Efficiency29/100

Traffic Sources

organic38.5%
direct24.8%
social19.7%
referral11.6%
paid1.8%

Marketing & Ad Spend

Monthly Ad Spend

$450

Google Ads estimate

Yearly Ad Budget

$5K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
best coffee mugs3K$0.44$115
cool coffee mugsEasy1K$0.91$428
latte cupsEasy750$0.80$114
cappuccino cupEasy660$0.87$147
glass coffee cupsEasy630$0.74$86

Top Countries

🇺🇸United States
75.9%
🇨🇦Canada
6.1%
🇩🇪Germany
5.0%
🇦🇺Australia
4.4%
🇬🇧United Kingdom
3.5%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

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Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Daybreak

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bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

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Brita Small 6 Cup Water Filter Pitcher, 1 BritaPlus Filter, Metro, Black (Package May Vary)

Brita Small 6 Cup Water Filter Pitcher, 1 BritaPlus Filter, Metro, Black (Package May Vary)

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Brita Large 10 Cup Water Filter Pitcher, 1 BritaPlus Filter, Everyday, Black (Package May Vary)

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Frequently Asked Questions About notneutral.com

Is notneutral.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, notneutral.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is notneutral.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for notneutral.com. However, our EcomScout rating is B+ (39/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is notneutral.com's EcomScout rating and what does it mean?

notneutral.com has an EcomScout rating of B+ (39/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does notneutral.com generate?

notneutral.com receives approximately 303.5K visits per year with estimated monthly revenue of $6.7K - $14.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does notneutral.com use?

We detected 4 Shopify apps on notneutral.com, including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Kitchen & Dining store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against notneutral.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Kitchen & Dining store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

notneutral.com Shopify store analysis • Kitchen & DiningHome & Garden • Unlikely Dropshipper • Rating: B+

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