Novostella
novostella.netNovostella receives an EcomScout Rating of B+ (48/100), ranking #23,221 out of 481,835 Shopify stores we track. This Home Decor Home & Garden store attracts 122.2K visits per year with estimated revenue of $10.6K - $23.2K/mo. It offers 61 products at an average price of $78.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $78 (range: $26 – $300). Mid-range pricing strategy.
0Customer trust: Trustpilot score 3.6/5 based on 216 reviews. Good standing with customers.
Top markets: US (76%), GB (21%), DE (3%).
Best-selling product: Novostella 40ft 12M RGB Strip Lights ($34.99). Other top sellers include Novostella Lasting Rainbow 105ft 32M IP65 Smart Strip Lights, Novostella BLink Smart Flood Light 25W (BT), Novostella Chastar Smart Rainbow LED Permanent Outdoor Light.
Home Decor Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Home Decor market generates $11M/month across 4,383 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •73% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Home Decor stores earn $35K+/month
- •This store outperforms 93% of Home Decor competitors
- •Low average order value ($0) — consider bundling or upsells
- •201 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Home Decor
Best Selling Products
#1Novostella 40ft 12M RGB Strip Lights
$34.99
#2Novostella Lasting Rainbow 105ft 32M IP65 Smart Strip Lights
$109.99
#3Novostella BLink Smart Flood Light 25W (BT)
$79.99
#4Novostella Chastar Smart Rainbow LED Permanent Outdoor Light
$299.99
#5Novostella Lasting Rainbow 52.5ft 16M IP65 Smart Strip Lights
$69.99
#6Novostella Bloom 20W RGBCW Smart Flood Lights (WiFi)
$59.99
#7Novostella Blaze Smart Flood Light 30W (WiFi)
$89.99
#8Novostella Staribbon 105ft 32M IP65 Smart RGB Strip Lights
$119.99
#9Novostella Ardor 60W RGB LED Flood Lights
$79.99
#10Novostella Blaze Smart Flood Light 100W (WiFi)
$99.99
Range: $26 - $300
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|
Trustpilot Rating
216 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Trustpilot
PrivySimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor
RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green
DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold
AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue
Frequently Asked Questions About Novostella
Is Novostella a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Novostella is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Novostella safe to buy from? Is it a scam?
Novostella has a Trustpilot rating of 3.6/5 based on 216 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (48/100).
What is Novostella's EcomScout rating and what does it mean?
Novostella has an EcomScout rating of B+ (48/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Novostella generate?
Novostella receives approximately 122.2K visits per year with estimated monthly revenue of $10.6K - $23.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Novostella use?
We detected 7 Shopify apps on Novostella, including Judge.me Product Reviews, Trustpilot, Privy and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Home Decor store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Novostella. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.