oboojabeauty.com
oboojabeauty.comoboojabeauty.com receives an EcomScout Rating of C+ (29/100), ranking #38,601 out of 138,625 Shopify stores we track. This Haircare & Hair Extensions Beauty & Personal Care store attracts 165.9K visits per year with estimated revenue of $1.7K - $3.9K/mo. It offers 665 products at an average price of $11.
Store descriptionOur goal at O Boo Ja Beauty Supply is to bring you the widest selection of beauty products to meet your every day needs. We specialize in carrying both synthetic and human hair wigs and hair extensions, and a variety of hair products.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $11 (range: $3 – $40). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $77/mo in paid search. Lean ad budget — primarily relying on organic or social channels.
Top markets: US (100%).
Best-selling product: Retrotress Curly Sue Lashes (CS-01 -> CS-10) ($3.99). Other top sellers include The Scarlet Human Hair Blended Bulk Hair French Deep Wave, Adore Semi-Permanent Hair Color Vegan and Cruelty Free, TRS 5D Lightweight C-Curl Lashes.
Haircare & Hair Extensions Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Haircare & Hair Extensions market generates $0M/month across 1 stores
- •100% of stores earn less than $10K/month — relatively low barrier to entry
- •This store outperforms 0% of Haircare & Hair Extensions competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Haircare & Hair Extensions
Best Selling Products
#1Retrotress Curly Sue Lashes (CS-01 -> CS-10)
$3.99
#2The Scarlet Human Hair Blended Bulk Hair French Deep Wave
$9.99
#3Adore Semi-Permanent Hair Color Vegan and Cruelty Free
$6.99
#4TRS 5D Lightweight C-Curl Lashes
$2.99
#5RastAfri Freed'm Silky Pre-Stretched Braid
$4.99
#6TRS True Mink Lashes 3D (901M - 910M)
$5.99
#7Hi-Pro-Pac Keratin Protein No-Frizz Hair Treatment
$8.99
#8Retrotress Curly Sue Lashes (CS-11 -> CS-20)
$3.99
#9TRS Izzi 3D Luxury Lashes (711M - 720M)
$3.99
#10Cleopatra French Loose Deep Bulk 100% Human Braiding Hair
$38.99
Range: $3 - $40
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$77
Google Ads estimate
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| beauty supply online | 720 | $0.56 | $116 |
Top Countries
Analysis
Weaknesses
- Revenue performance needs improvement
- Traffic and growth metrics are below average
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Invest in SEO, content marketing, and social media to drive more traffic
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (3)
Judge.me Ali Reviews Importer
Robust Checkout0
TrustKit: Trust Badges & Icons0E-commerce Platform
ShopifySales Channels
A/B Testing
Payment
Shopify PaymentsEmail Marketing
Reviews
Similar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink
L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)
Revlon Compact Hair Dryer | 1875W Lightweight Design, Perfect for Travel, (Black)
REVLON Infrared Ionic Hair Dryer with Diffuser & Concentrator, 2 Speed Settings, Blow Dryer with Tourmaline Technology for Frizz Control, 1875 Watt Power for Fast Drying, Suitable for All Hair Types
Frequently Asked Questions About oboojabeauty.com
Is oboojabeauty.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, oboojabeauty.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is oboojabeauty.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for oboojabeauty.com. However, our EcomScout rating is C+ (29/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is oboojabeauty.com's EcomScout rating and what does it mean?
oboojabeauty.com has an EcomScout rating of C+ (29/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does oboojabeauty.com generate?
oboojabeauty.com receives approximately 165.9K visits per year with estimated monthly revenue of $1.7K - $3.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does oboojabeauty.com use?
We detected 3 Shopify apps on oboojabeauty.com, including Judge.me Ali Reviews Importer, Robust Checkout, TrustKit: Trust Badges & Icons. The store uses the "O Boo Ja - Blum - Updated" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Haircare & Hair Extensions store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against oboojabeauty.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Haircare & Hair Extensions store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.