Traffic breakdown: direct 59%.
Product pricing: Average price of CA$35 (range: CA$10 – CA$75) — ≈ $26 USD. Budget-friendly positioning targeting volume sales.
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Top markets: CA (92%), US (8%).
Best-selling product: Bytown DBC | 2024 Design Yellow Men's Prime Sleeveless Top (CA$42.90). Other top sellers include Toronto Men's Team Jersey Tank Top, Toronto Women's Team Jersey Short Sleeve, Toronto Men's Team Jersey Short Sleeve.
How is the EcomScout Rating calculated? The B grade (37/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.