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OFRA Cosmetics homepage screenshot

OFRA Cosmetics

ofracosmetics.com

Discover cruelty-free makeup and skincare made to enhance your natural glow from statement highlights to everyday must-haves. Feel confident, look your best, and express your beauty your way. Proudly manufactured in the USA with globally sourced materials.

48/100
EcomScout Rating
Rank #10,828 of 125,217
Products
987
Category Rank
N/A

Makeup Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.8M/mo
Total Stores
1,478
Avg Revenue
$1K/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

43%
49%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Makeup market generates $2M/month across 1,478 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Makeup stores earn $6K+/month
  • This store outperforms 81% of Makeup competitors
  • High average order value ($183) suggests premium positioning works well
Analyzing...
Bounce Rate
50.4%
Pages/Visit
3.4
Avg. Time on Site
1m 40s
Avg. Product Price
$33

Range: $13 - $149

Rating Breakdown

Business Quality75/100
Traffic Growth50/100
Marketing Efficiency48/100
Revenue Performance44/100
Trustpilot40/100

Traffic Sources

Direct45.7%
Search35.4%
Social10.0%
Referrals6.4%
Paid Referrals1.7%
Mail0.6%

Marketing & Ad Spend

Monthly Ad Spend

$1K

Google Ads estimate

Yearly Ad Budget

$16K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
ofraEasy5K$3.00$5.1K
ofra cosmeticsEasy4K$4.15$2.8K
ofra highlighterEasy840--
jeffree star thirsty paletteEasy540--
ofra makeupEasy440--

Trustpilot Rating

1.9

14 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
47.4%
🇻🇳Vietnam
10.5%
🇬🇧United Kingdom
7.9%
🇦🇺Australia
5.9%
🇩🇪Germany
4.8%

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

ofra cosmeticsoframade by mitchellofra blossom blush midi paletteofra highlighter

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

Shop

Customer Support

Zendesk

Reviews

Yotpo Reviews & UGCYotpo

Payment

Shopify PaymentsAfterpaySquare

Search

SearchSpring

Trending Makeup Products

Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.

UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit

UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit

86
$9.99+42%
wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Dark Pink Frost

wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Dark Pink Frost

78
$1.00+53%
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight

Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight

74
$18.75+29%
Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 764 On the Mauve, 0.15 oz

Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 764 On the Mauve, 0.15 oz

73
$6.87+32%
See all trending Makeup products

Frequently Asked Questions About OFRA Cosmetics

Is OFRA Cosmetics a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, OFRA Cosmetics is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is OFRA Cosmetics safe to buy from? Is it a scam?

OFRA Cosmetics has a Trustpilot rating of 1.9/5 based on 14 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (48/100).

What is OFRA Cosmetics's EcomScout rating and what does it mean?

OFRA Cosmetics has an EcomScout rating of B+ (48/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does OFRA Cosmetics generate?

OFRA Cosmetics receives approximately 503.9K visits per year with estimated monthly revenue of $17.4K - $40.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does OFRA Cosmetics use?

We detected 3 Shopify apps on OFRA Cosmetics, including Advanced Predictive Search, Klaviyo Reviews, Afterpay On‑Site Messaging. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against OFRA Cosmetics. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

OFRA Cosmetics Shopify store analysis • MakeupBeauty & Personal Care • Likely Dropshipper • Rating: B+

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