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Olukai

olukai.co.uk

Durable, Handmade, Premium Footwear. 1-Year Product Guarantee, Best-In-Class Customer Service, 30-Day Free Returns and Easy Exchanges, + Free Shipping Available.

54/100
EcomScout Rating
Rank #6,702 of 125,475
Products
356
Category Rank
#3381
in Footwear

Footwear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9.6M/mo
Total Stores
4,887
Avg Revenue
$2K/mo
Top 10% Threshold
$22K/mo

Competition Breakdown

28%
55%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Footwear market generates $10M/month across 4,887 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 83% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Footwear stores earn $22K+/month
  • This store outperforms 91% of Footwear competitors
  • Sneakers shows highest opportunity with $2,147 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 103 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
53.1%
Pages/Visit
1.8
Avg. Time on Site
25s
Avg. Product Price
$111

Range: $55 - $200

Rating Breakdown

Business Quality80/100
Revenue Performance65/100
Traffic Growth45/100
Trustpilot45/100
Marketing Efficiency22/100

Traffic Sources

Search44.2%
Direct41.5%
Referrals7.2%
Social5.7%
Paid Referrals1.2%
Mail0.2%

Marketing & Ad Spend

Monthly Ad Spend

$103

Google Ads estimate

Yearly Ad Budget

$1K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
best water shoes for menEasy1K$0.51$45
shoes and boots90$0.67$560
mens water shoe90$0.48$49
best mens flip flop44--
boots shoes for menEasy44--

Trustpilot Rating

3.2

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
77.6%
🇺🇸United States
12.5%
🇮🇪Ireland
9.9%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

olukaiolukai sandalsbest mens shoes for the tropicsflat cushioned sandals for womenolukai moloa/ku'i

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

Shopify

Sales Channels

Shop

CDN

AWS CloudFrontjsDelivr

Back in Stock

Back in Stock

Payment

Shopify Payments

Analytics

Google AnalyticsGoogle Tag ManagerMicrosoft Clarity

Trending Footwear Products

Products gaining popularity in Footwear right now, based on Amazon & Google Trends data.

Women’s VL Court 3.0 Sneaker

Women’s VL Court 3.0 Sneaker

87
$74.95+43%
Flip Flops for Women with Arch Support Yoga Mat Comfortable Summer Beach Walking Thong Cushion Sandals Slip On Indoor Outdoor

Flip Flops for Women with Arch Support Yoga Mat Comfortable Summer Beach Walking Thong Cushion Sandals Slip On Indoor Outdoor

74
$13.99+35%
Kids Shoes Boys Girls Tennis Shoes Lightweight Sports Kids Sneakers Slip on with Bungee Lace for Running/Walking Little Kid/Big Kid

Kids Shoes Boys Girls Tennis Shoes Lightweight Sports Kids Sneakers Slip on with Bungee Lace for Running/Walking Little Kid/Big Kid

74
$19.88+27%
Cowboy Boots for Women Ankle Cowgirl Booties Pointed Toe Western Short Chunky Classic Boot

Cowboy Boots for Women Ankle Cowgirl Booties Pointed Toe Western Short Chunky Classic Boot

74
$59.99+27%
See all trending Footwear products

Frequently Asked Questions About Olukai

Is Olukai a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Olukai is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Olukai safe to buy from? Is it a scam?

Olukai has a Trustpilot rating of 3.2/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (54/100).

What is Olukai's EcomScout rating and what does it mean?

Olukai has an EcomScout rating of A (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Olukai generate?

Olukai receives approximately 280.9K visits per year with estimated monthly revenue of $84.4K - $190.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Olukai use?

We detected 1 Shopify apps on Olukai, including Klaviyo Reviews. The store uses the "Production Base | @SLTWTR" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Footwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Olukai. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Olukai Shopify store analysis • FootwearRetail • Unlikely Dropshipper • Rating: A

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