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ON Vacation homepage screenshot

ON Vacation

on-vacation.club

On Vacation - Holiday Essentials & Goodlife Accessories. Super soft t-shirts, washed caps and a lot more for your next holiday or your vacation vibe at home.

35/100
EcomScout Rating
Rank #26,694 of 125,475
Products
120
Category Rank
#3653
in Apparel

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$51.0M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$9K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $9K+/month
  • This store outperforms 83% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
29.3%
Pages/Visit
5.4
Avg. Time on Site
4m 40s
Avg. Product Price
$44

Range: $5 - $90

Rating Breakdown

Business Quality75/100
Trustpilot40/100
Traffic Growth35/100
Revenue Performance31/100
Marketing Efficiency7/100

Traffic Sources

Direct48.3%
Search35.0%
Social8.4%
Referrals5.4%
Paid Referrals2.7%
Mail0.2%

Trustpilot Rating

1.9

16 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇪Germany
72.5%
🇺🇸United States
18.7%
🇵🇱Poland
5.1%
🇦🇹Austria
3.2%
🇧🇪Belgium
0.5%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

on vacationon vacation clubvacation clubchris luno on vacation clubon vacation flagship store

Tech Stack & Apps

Browse All Apps →

Analytics

Microsoft ClarityGoogle AnalyticsGoogle Tag ManagerHotjar

CDN

jsDelivrAWS CloudFrontCloudflarecdnjs

E-commerce Platform

ShopifyOpenCart

Marketing

UpPromote Affiliate Marketing

Email Marketing

Klaviyo: Email Marketing & SMSOmnisendMailchimp

Back in Stock

Back in Stock

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)

Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)

84
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Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

83
$17.99+31%
WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets

WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets

83
$1073.78+31%
YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses

YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses

78
$1168.24+31%
See all trending Apparel products

Frequently Asked Questions About ON Vacation

Is ON Vacation a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, ON Vacation is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is ON Vacation safe to buy from? Is it a scam?

ON Vacation has a Trustpilot rating of 1.9/5 based on 16 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B (35/100).

What is ON Vacation's EcomScout rating and what does it mean?

ON Vacation has an EcomScout rating of B (35/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does ON Vacation generate?

ON Vacation receives approximately 70.7K visits per year with estimated monthly revenue of $4.0K - $9.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does ON Vacation use?

We detected 6 Shopify apps on ON Vacation, including EZ Sidebar Menu+Sidebar Filter, Product Reviews with Photo PRO, Enorm Product Slider and more. The store uses the "Sparklayer Test (Copied Theme)" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against ON Vacation. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

ON Vacation Shopify store analysis • ApparelRetail • Likely Dropshipper • Rating: B

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