Traffic breakdown: organic 46%, direct 25%, referral 12%, paid 8%.
Product pricing: Average price of $53 (range: $15 – $120). Mid-range pricing strategy.
Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.
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Top markets: US (93%), IN (7%).
Best-selling product: Clear Plastic Dress/Shirt Hanger ($32.95). Other top sellers include Flat Wooden Dress/Shirt Hanger (Natural), White Wooden Dress-Shirt Hanger, Clear Plastic Pant and Skirt Hanger w/Clips.
How is the EcomScout Rating calculated? The B+ grade (40/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.