Back to Stores
Onwardbag homepage screenshot

Onwardbag

onwardbag.com
48/100
EcomScout

Onwardbag receives an EcomScout Rating of B+ (48/100), ranking #11,709 out of 139,045 Shopify stores we track. This Accessories Retail store attracts 356.3K visits per year with estimated revenue of $46.9K - $109.4K/mo. It offers 10 products at an average price of $68.

Store descriptionThe vacuum compression travel backpack designed for Ryanair & EasyJet cabin limits. Pack more without paying baggage fees. Gate-Proof Guarantee and backed by a 5-Year Manufacturer Warranty.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$46.9K - $109.4K/mo
Est. Traffic/mo
29.7K
Products
10
Top Market
GB (100%)
Top Channel
N/A
Trustpilot
2.1/5 (11)

Store Intelligence Summary

Product pricing: Average price of $68 (range: $5 – $130). Mid-range pricing strategy.

Customer trust: Trustpilot score 2.1/5 based on 11 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (100%).

Best-selling product: Passport Holder ($20.00). Other top sellers include The Onward Original Cabin Bag 40L, The Onward Original Cabin Bag 40L | Fits Ryanair, easyJet, The Onward Original Cabin Bag 40L | Fits Ryanair, easyJet.

How is the EcomScout Rating calculated? The B+ grade (48/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Accessories Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$16.6M/mo
Total Stores
10,083
Avg Revenue
$2K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

34%
54%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Accessories market generates $17M/month across 10,083 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 88% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Accessories stores earn $11K+/month
  • This store outperforms 86% of Accessories competitors
  • Belts shows highest opportunity with $2,360 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 135 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
60.4%
Pages/Visit
1.9
Avg. Time on Site
1m 23s
Avg. Product Price
$68

Range: $5 - $130

Rating Breakdown

Business Quality75/100
Revenue Performance58/100
Traffic Growth45/100
Trustpilot40/100
Marketing Efficiency7/100

Traffic Sources

Social0.0%
Paid Referrals0.0%
Mail0.0%
Referrals0.0%
Search0.0%
Direct0.0%

Trustpilot Rating

2.1

11 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
100.0%

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

ryanair cabin bagryan air carry on bag sizelarge cabin bag easyjetbest carry on luggage bag redditzaino bagaglio a mano aereo

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

Shop

Payment

Shopify Payments

Analytics

Microsoft ClarityGoogle Analytics

Reviews

Judge.me Product ReviewsJudge.meTrustpilot

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Trending Accessories Products

Products gaining popularity in Accessories right now, based on Amazon & Google Trends data.

Mens Belt Leather Ratchet Belt - Customizable Fit, Effortless Style (35mm)

Mens Belt Leather Ratchet Belt - Customizable Fit, Effortless Style (35mm)

78
$12.72+13%
Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt

Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt

66
$12.73+3%
Wallet for Men, Mens Minimalist Wallet 9-13 Cards, Slim Compact Wallet with Money Clip & ID Window, RFID Blocking Smart Pop Up Card Wallet, Metal Aluminum Credit Card Holder Bifold Wallet

Wallet for Men, Mens Minimalist Wallet 9-13 Cards, Slim Compact Wallet with Money Clip & ID Window, RFID Blocking Smart Pop Up Card Wallet, Metal Aluminum Credit Card Holder Bifold Wallet

63
$36.99-33%
3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured

3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured

62
$11.99+19%
See all trending Accessories products

Frequently Asked Questions About Onwardbag

Is Onwardbag a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Onwardbag is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, Duplicate product images detected.

Is Onwardbag safe to buy from? Is it a scam?

Onwardbag has a Trustpilot rating of 2.1/5 based on 11 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (48/100).

What is Onwardbag's EcomScout rating and what does it mean?

Onwardbag has an EcomScout rating of B+ (48/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Onwardbag generate?

Onwardbag receives approximately 356.3K visits per year with estimated monthly revenue of $46.9K - $109.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Onwardbag use?

We detected 3 Shopify apps on Onwardbag, including Klaviyo Reviews, 17TRACK Order Tracking, Judge.me Ali Reviews Importer.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Accessories store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Onwardbag. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Onwardbag Shopify store analysis • AccessoriesRetail • Likely Dropshipper • Rating: B+

Last updated: