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55/100
EcomScout

OOFOS receives an EcomScout Rating of A+ (55/100), ranking #32,373 out of 1,188,667 Shopify stores we track. This Outdoor Gear Sports & Outdoors store attracts 201.8K visits per year with estimated revenue of $21.1K - $45.8K/mo. It offers 119 products at an average price of £66.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$21.1K - $45.8K/mo
Est. Traffic/mo
16.8K
Products
119
Top Market
US (37%)
Top Channel
N/A
Trustpilot
2.2/5 (19,856)

Store Intelligence Summary

Product pricing: Average price of £66 (range: £55 – £80) — ≈ $83 USD. Mid-range pricing strategy.

Ad spend: Estimated $77/mo in paid search ($924/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.2/5 based on 19,856 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (37%), IN (18%), SG (11%).

Best-selling product: Men's OOriginal Sandal - Black (£55). Other top sellers include Men's OOahh Slide Sandal - Black, Men's OOahh Sport Flex Slide Sandal - Matt Black, Women's OOriginal Sandal - Black.

How is the EcomScout Rating calculated? The A+ grade (55/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Gear Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$29.8M/mo
Total Stores
8,284
Avg Revenue
$4K/mo
Top 10% Threshold
$69K/mo

Competition Breakdown

31%
34%
22%
5%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Gear market generates $30M/month across 8,284 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Outdoor Gear stores earn $69K+/month
  • This store outperforms 95% of Outdoor Gear competitors
  • Low average order value ($0) — consider bundling or upsells
  • 620 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
52.0%
Pages/Visit
1.6
Avg. Time on Site
18s
Avg. Product Price
£66

≈ $83 USD

Range: £55 - £80

Rating Breakdown

Business Quality76/100
Traffic Growth70/100
Trustpilot60/100
Revenue Performance48/100
Marketing Efficiency29/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$77

Google Ads estimate

Yearly Ad Budget

$924

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
oofos28K$0.35$5.2K
oofos retailers250--
oofos plantar fasciitisEasy180$0.84$41
oofos shoes for womenEasy135$1.54-
indoor shoes for plantar fasciitisEasy44--

Trustpilot Rating

2.2

19,856 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
36.7%
🇮🇳India
18.4%
🇸🇬Singapore
11.1%
🇧🇷Brazil
9.1%
🇻🇳Vietnam
7.9%

Analysis

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Outdoor Gear Products

Products gaining popularity in Outdoor Gear right now, based on Amazon & Google Trends data.

Survival Kit, 262Pcs Survival Gear and Supplies with First Aid Kit Pouch and Crossbody Bag, Emergency Kit with Tent, Camping Axe Hammer, Survival Shovel w/Pick, Bug Out Bag Gifts for Men Women

Survival Kit, 262Pcs Survival Gear and Supplies with First Aid Kit Pouch and Crossbody Bag, Emergency Kit with Tent, Camping Axe Hammer, Survival Shovel w/Pick, Bug Out Bag Gifts for Men Women

56
$45.98
LifeStraw Personal Water Filter for Hiking, Travel and Emergency, Blue, 1PK | Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, Removes Bacteria & Parasites

LifeStraw Personal Water Filter for Hiking, Travel and Emergency, Blue, 1PK | Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, Removes Bacteria & Parasites

56
$14.99+17%
LHKNL Headlamp Flashlight, Lumen Bright Head Lamps LED Rechargeable Camping | Ultra-Light, with White Red Light, 2-Pack Waterproof Motion Sensor Headlight, 8 Modes for Outdoor Running Hiking Fishing

LHKNL Headlamp Flashlight, Lumen Bright Head Lamps LED Rechargeable Camping | Ultra-Light, with White Red Light, 2-Pack Waterproof Motion Sensor Headlight, 8 Modes for Outdoor Running Hiking Fishing

54
$17.99
LifeStraw Peak Series Personal Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, 1 Pack, Mountain Blue

LifeStraw Peak Series Personal Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, 1 Pack, Mountain Blue

54
$24.00+17%
See all trending Outdoor Gear products

Frequently Asked Questions About OOFOS

Is OOFOS a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, OOFOS is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is OOFOS safe to buy from? Is it a scam?

OOFOS has a Trustpilot rating of 2.2/5 based on 19,856 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (55/100).

What is OOFOS's EcomScout rating and what does it mean?

OOFOS has an EcomScout rating of A+ (55/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does OOFOS generate?

OOFOS receives approximately 201.8K visits per year with estimated monthly revenue of $21.1K - $45.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does OOFOS use?

We detected 13 Shopify apps on OOFOS, including Yotpo Reviews & UGC, Gorgias, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against OOFOS. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

OOFOS Shopify store analysis • Outdoor GearSports & Outdoors • Likely Dropshipper • Rating: A+

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