Opinel
opinel.com.auOpinel receives an EcomScout Rating of S (61/100), ranking #16,145 out of 1,188,149 Shopify stores we track. This Kitchenware Home & Garden store attracts 155.4K visits per year with estimated revenue of $19.6K - $43.0K/mo. It offers 187 products at an average price of A$137.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: referral 44%, organic 38%, direct 8%, paid 4%.
Product pricing: Average price of A$137 (range: A$24 – A$857) — ≈ $90 USD. Mid-range pricing strategy.
0Customer trust: Trustpilot score 4.7/5 based on 30,877 reviews. Excellent reputation — customers rate this store highly.
Top markets: AU (100%).
Best-selling product: Giant Knife N°13 Stainless Steel Folding Knife (A$291.95). Other top sellers include 10PC Traditional Classic Carbon Steel Knives Collection, N°09 Oysters, N°07 Chestnuts, Garlic, Pitt.
Kitchenware Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Kitchenware market generates $3M/month across 968 stores
- •7% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Kitchenware stores earn $64K+/month
- •This store outperforms 95% of Kitchenware competitors
- •Low average order value ($0) — consider bundling or upsells
- •70 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Kitchenware
Best Selling Products
#1Giant Knife N°13 Stainless Steel Folding Knife
A$291.95≈ $193
#210PC Traditional Classic Carbon Steel Knives Collection
A$345.95≈ $228
#3N°09 Oysters
A$46.95≈ $31
#4N°07 Chestnuts, Garlic, Pitt
A$35.95≈ $24
#5Les Forgés 1890 Trio Box
A$856.95≈ $566
#6Gardener Premium 3PC Set
A$148.95≈ $98
#7The Original | N°08 Stainless Steel Folding Knife
A$47.95≈ $32
#8Perpétue Flatware Collection 16PC Set
A$389.95≈ $257
#9Traditional Classic N°08 Stainless Steel
A$31.95≈ $21
#10N°07 My First Opinel Folding Knife
A$33.95≈ $22
≈ $90 USD
Range: A$24 - A$857
Rating Breakdown
Traffic Sources
Trustpilot Rating
30,877 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
Similar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Daybreak
bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk
Brita Small 6 Cup Water Filter Pitcher, 1 BritaPlus Filter, Metro, Black (Package May Vary)
Brita Large 10 Cup Water Filter Pitcher, 1 BritaPlus Filter, Everyday, Black (Package May Vary)
Frequently Asked Questions About Opinel
Is Opinel a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Opinel is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Opinel safe to buy from? Is it a scam?
Opinel has a Trustpilot rating of 4.7/5 based on 30,877 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (61/100).
What is Opinel's EcomScout rating and what does it mean?
Opinel has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Opinel generate?
Opinel receives approximately 155.4K visits per year with estimated monthly revenue of $19.6K - $43.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Opinel use?
We detected 6 Shopify apps on Opinel, including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Kitchenware store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Opinel. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Kitchenware store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.