Optimalhuman
optimalhuman.comOptimalhuman receives an EcomScout Rating of B (36/100), ranking #26,228 out of 139,079 Shopify stores we track. This Wellness Healthcare store attracts 68.1K visits per year with estimated revenue of $4.0K - $9.3K/mo. It offers 29 products at an average price of $35.
Store descriptionShop Optimal Human for advanced daily wellness. Our Superfood Greens blend 90+ superfoods, organic greens, and probiotics to support digestion, immunity, and energy. Now featuring USP Grade Methylene Blue for clarity, mitochondrial support, and cellular health.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $35. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $14/mo in paid search ($168/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.7/5 based on 9 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (58%), VN (42%).
Best-selling product: Superfood Greens Tub (30-Day Supply) ($39.99). Other top sellers include USP Grade Methylene Blue (Fresh Mint), USP Grade Methylene Blue 10mg Capsules, Optimal Human Workout Band.
Wellness Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Wellness market generates $53M/month across 2,080 stores
- •26% are enterprise stores (>$100K/mo) — competitive market
- •Top 10% of Wellness stores earn $263K+/month
- •This store outperforms 90% of Wellness competitors
- •Low average order value ($0) — consider bundling or upsells
- •541 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1Superfood Greens Tub (30-Day Supply)
$39.99
#2USP Grade Methylene Blue (Fresh Mint)
$39.99
#3USP Grade Methylene Blue 10mg Capsules
$39.99
#4Optimal Human Workout Band
$14.99
#5Superfood Greens (Single-Serve Sachets)
$39.99
#6Optimal Human Gym Towel
$8.90
#7Optimal Human Sunglasses
$19.79
#8Superfood Greens Gummies (30 Day Supply)
$59.99
#9Electrolyte Drink Mix with French Sea Salt
$39.99
#10Grass-Fed Tallow Balm With Raw Honey
$39.99
Range: $0 - $74
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$14
Google Ads estimate
Yearly Ad Budget
$168
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| optimal humanEasy | 90 | - | - |
| the abc of nutritionEasy | 44 | - | - |
| essential body minerals | 12 | - | - |
Trustpilot Rating
9 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Weaknesses
- Revenue performance needs improvement
- Traffic and growth metrics are below average
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Invest in SEO, content marketing, and social media to drive more traffic
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (1)
Klaviyo ReviewsE-commerce Platform
ShopifyStore Design
Sales Channels
Reviews
Payment
Shopify PaymentsVideo
Similar Stores
View all →Trending Wellness Products
Products gaining popularity in Wellness right now, based on Amazon & Google Trends data.
Nature’s Bounty Zinc 50mg, Immune Support & Antioxidant Supplement, Promotes Skin Health, 1 Caplet Per Day, Gluten Free, 250 Vegetarian Caplets
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Lavender Essential Oil, Lavender Oil, 4 Fl Oz
Lagunamoon Essential Oils Aromatherapy Set - 6 Oils for Diffusers, Home Care, Candle Making Scents, Fragrance, Humidifiers, Gifts - Peppermint, Tea Tree, Lavender, Eucalyptus, Orange (10mL)
Nature's Bounty Magnesium 500 mg Tablets, High Potency Magnesium Supplement for Bone & Muscle Health, Whole Body Support, 200 Count (Pack of 1)
Frequently Asked Questions About Optimalhuman
Is Optimalhuman a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Optimalhuman is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Optimalhuman safe to buy from? Is it a scam?
Optimalhuman has a Trustpilot rating of 2.7/5 based on 9 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B (36/100).
What is Optimalhuman's EcomScout rating and what does it mean?
Optimalhuman has an EcomScout rating of B (36/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Optimalhuman generate?
Optimalhuman receives approximately 68.1K visits per year with estimated monthly revenue of $4.0K - $9.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Optimalhuman use?
We detected 1 Shopify apps on Optimalhuman, including Klaviyo Reviews. The store uses the "Copy of Lovable Switch Over" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Wellness store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Optimalhuman. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wellness store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.