Original BTC
originalbtc.comDiscover timeless, handmade lighting made in England. Explore our full collection, including Davey Lighting, designed for homes and commercial interiors. From bone china table lamps to weathered brass outdoor pendants and wall lights, each piece is crafted with care to bring warmth and character to any space.
Home Improvement Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Home Improvement market generates $18M/month across 898 stores
- •18% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Home Improvement stores earn $182K+/month
- •This store outperforms 89% of Home Improvement competitors
- •Low average order value ($0) — consider bundling or upsells
- •166 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Home Improvement
Best Selling Products
#16W LED GLS Light Bulb (E27)
$12.50
#2Mast Light, Mains LED
$329.17
#3Hector Medium Dome Shade
$65.83
#4Hector Medium Dome Wall Light
$204.17
#5Hector 30 Wall Light
$204.17
#6Exterior Bracket Light, 100W, 7677
$365.83
#7Blossom Linear Wall Light
$374.17
#8Hector Medium/Large Bulb Holder Set
$10.00
#9Cobb Rise & Fall Large Pendant
$399.17
#10Hector Medium/Large Clamp
$13.33
Range: $5 - $1541
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$7K
Google Ads estimate
Yearly Ad Budget
$89K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| recessed lightingEasy | 20K | $4.08 | $9.4K |
| pendant lightingEasy | 16K | $1.68 | $10.4K |
| track lightingEasy | 15K | $1.83 | $22.8K |
| hudson valley lightingEasy | 10K | $4.73 | $6.1K |
| bedroom lampsEasy | 3K | $1.28 | $2.9K |
Trustpilot Rating
725 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (1)
Advanced Predictive SearchE-commerce Platform
ShopifySales Channels
Payment
Shopify PaymentsAnalytics
Google Analytics
Google Tag ManagerSecurity
Shopify App
Similar Stores
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Frequently Asked Questions About Original BTC
Is Original BTC a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Original BTC is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Original BTC safe to buy from? Is it a scam?
Original BTC has a Trustpilot rating of 4.8/5 based on 725 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (67/100).
What is Original BTC's EcomScout rating and what does it mean?
Original BTC has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Original BTC generate?
Original BTC receives approximately 290.2K visits per year with estimated monthly revenue of $146.3K - $341.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Original BTC use?
We detected 1 Shopify apps on Original BTC, including Advanced Predictive Search. The store uses the "obtc_production/main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Home Improvement store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Original BTC. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Improvement store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.