ORI London
orilondon.comORI London receives an EcomScout Rating of S (62/100), ranking #8,161 out of 917,087 Shopify stores we track. This Bags & Backpacks Fashion & Apparel store attracts 283.3K visits per year with estimated revenue of $23.8K - $51.5K/mo. It offers 597 products at an average price of $67.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 39%.
Product pricing: Average price of $67 (range: $25 – $84). Mid-range pricing strategy.
Ad spend: Estimated $477/mo in paid search ($5.7K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.7/5 based on 1,945 reviews. Excellent reputation — customers rate this store highly.
Top markets: US (88%), GB (5%), CA (4%).
Best-selling product: Creative Waste Canfield Backpack in Cranberry/Neon Pink ($75.99). Other top sellers include Black Label Canfield Roll Top Backpack in Avocado, Black Label Bantry Backpack in Burnt Blue, Black Label Canfield Roll Top Backpack in Dusted Peri.
Bags & Backpacks Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Bags & Backpacks market generates $0M/month across 5 stores
- •80% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Bags & Backpacks stores earn $31K+/month
- •This store outperforms 100% of Bags & Backpacks competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Bags & Backpacks
Best Selling Products
#1ORI London Gift Card
$25
#2Creative Waste Canfield Backpack in Cranberry/Neon Pink
$75.99
#3Black Label Canfield Roll Top Backpack in Avocado
$79.99
#4Black Label Bantry Backpack in Burnt Blue
$63.99
#5Black Label Canfield Roll Top Backpack in Dusted Peri
$79.99
#6Black Label Canfield Roll Top Backpack in Granite
$79.99
#7Moorgate Messenger Bag in Teal
$79.95
#8Black Label Canfield Roll Top Backpack in Spearmint
$79.99
#9Paddington Crossbody Bag in Graphite
$62.95
#10Black Label Canfield Roll Top Backpack in Burnt Orange
$79.99
Range: $25 - $84
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$477
Google Ads estimate
Yearly Ad Budget
$6K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| oriEasy | 29K | $0.31 | $7 |
| roka backpackEasy | 190 | - | - |
| liberty london bags | 165 | - | - |
| m london handbagsEasy | 135 | - | - |
| backpack londonEasy | 70 | $0.75 | - |
Trustpilot Rating
1,945 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
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Frequently Asked Questions About ORI London
Is ORI London a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, ORI London is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is ORI London safe to buy from? Is it a scam?
ORI London has a Trustpilot rating of 4.7/5 based on 1,945 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (62/100).
What is ORI London's EcomScout rating and what does it mean?
ORI London has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does ORI London generate?
ORI London receives approximately 283.3K visits per year with estimated monthly revenue of $23.8K - $51.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does ORI London use?
We detected 6 Shopify apps on ORI London, including Shop, Trustpilot, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Bags & Backpacks store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against ORI London. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Bags & Backpacks store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.