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Orvis UK

orvis.co.uk
60/100
EcomScout

Orvis UK receives an EcomScout Rating of S (60/100), ranking #6,582 out of 399,748 Shopify stores we track. This Fishing Sports & Outdoors store attracts 638.8K visits per year with estimated revenue of $32.9K - $71.2K/mo. It offers 1.3K products at an average price of $53.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$32.9K - $71.2K/mo
Est. Traffic/mo
53.2K
Products
1.3K
Top Market
GB (58%)
Top Channel
direct (16%)
Trustpilot
3.3/5 (94)

Store Intelligence Summary

Traffic breakdown: direct 16%, referral 9%.

Product pricing: Average price of $53 (range: $5 – $259). Mid-range pricing strategy.

Ad spend: Estimated $599/mo in paid search ($7.2K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.3/5 based on 94 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (58%), US (31%), IT (3%).

Best-selling product: SuperStrong Plus Leaders ($9.95). Other top sellers include Rod and Reel Repair Request, Complete Hy-Flote™ Floatant System, SuperStrong Plus Tippet - 30m spool.

How is the EcomScout Rating calculated? The S grade (60/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fishing Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$288K/mo
Total Stores
237
Avg Revenue
$1K/mo
Top 10% Threshold
$28K/mo

Competition Breakdown

46%
38%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Fishing market generates $0M/month across 237 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 84% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Fishing stores earn $28K+/month
  • This store outperforms 96% of Fishing competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
49.8%
Pages/Visit
3.1
Avg. Time on Site
2m 20s
Avg. Product Price
$53

Range: $5 - $259

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Trustpilot65/100
Revenue Performance51/100
Marketing Efficiency36/100

Traffic Sources

direct15.7%
referral9.5%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$599

Google Ads estimate

Yearly Ad Budget

$7K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
fly fishing gear3K$1.07$3.2K
fly fishing wadersEasy840$0.85$1
fishing shirts for menEasy840--
orvis fishing reportEasy810--
orvis chicagoEasy400$0.16$12

Trustpilot Rating

3.3

94 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
58.2%
🇺🇸United States
30.8%
🇮🇹Italy
3.0%
🇮🇳India
2.8%
🇨🇿Czech Republic
2.6%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About Orvis UK

Is Orvis UK a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Orvis UK is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Orvis UK safe to buy from? Is it a scam?

Orvis UK has a Trustpilot rating of 3.3/5 based on 94 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (60/100).

What is Orvis UK's EcomScout rating and what does it mean?

Orvis UK has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Orvis UK generate?

Orvis UK receives approximately 638.8K visits per year with estimated monthly revenue of $32.9K - $71.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Orvis UK use?

We detected 6 Shopify apps on Orvis UK, including Shop, Klaviyo: Email Marketing & SMS, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fishing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Orvis UK. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fishing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Orvis UK Shopify store analysis • FishingSports & Outdoors • Unlikely Dropshipper • Rating: S

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