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62/100
EcomScout

Otay receives an EcomScout Rating of S (62/100), ranking #14,166 out of 1,188,149 Shopify stores we track. This Cashmere Clothing and Accessories Fashion & Apparel store attracts 526.5K visits per year with estimated revenue of $32.3K - $69.9K/mo. It offers 681 products at an average price of DKK 300.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$32.3K - $69.9K/mo
Est. Traffic/mo
43.9K
Products
681
Top Market
DK (100%)
Top Channel
direct (49%)
Trustpilot
2.1/5 (15)

Store Intelligence Summary

Traffic breakdown: direct 49%, paid 27%, organic 18%.

Product pricing: Average price of DKK 300 (range: DKK 79 – DKK 1,299) — ≈ $45 USD. Mid-range pricing strategy.

0

Customer trust: Trustpilot score 2.1/5 based on 15 reviews. Mixed reviews — potential service or quality concerns.

Top markets: DK (100%).

Best-selling product: Cashmere Comb - White (DKK 79). Other top sellers include Cedar Balls - White, Striped Socks Blend - Sand/Off White, Socks Blend - Silver.

How is the EcomScout Rating calculated? The S grade (62/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Cashmere Clothing and Accessories Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$171K/mo
Total Stores
6
Avg Revenue
$28K/mo
Top 10% Threshold
$260K/mo

Competition Breakdown

33%
50%
17%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Cashmere Clothing and Accessories market generates $0M/month across 6 stores
  • 17% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Cashmere Clothing and Accessories stores earn $260K+/month
  • This store outperforms 89% of Cashmere Clothing and Accessories competitors
  • Low average order value ($0) — consider bundling or upsells

Top Apps in Cashmere Clothing and Accessories

Analyzing...
Bounce Rate
65.8%
Pages/Visit
1.5
Avg. Time on Site
3s
Avg. Product Price
DKK 300

≈ $45 USD

Range: DKK 79 - DKK 1,299

Rating Breakdown

Business Quality80/100
Revenue Performance75/100
Traffic Growth75/100
Trustpilot40/100
Marketing Efficiency7/100

Traffic Sources

direct49.0%
paid27.4%
organic17.7%
social0.0%
referral0.0%

Trustpilot Rating

2.1

15 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇰Denmark
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

iF YOU

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Natural Healing Stone Fishhoop Dangle Drop Earrings Statement Gold silver earrings

Natural Healing Stone Fishhoop Dangle Drop Earrings Statement Gold silver earrings

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$9.99+18%
Kitsch

Kitsch

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Frequently Asked Questions About Otay

Is Otay a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Otay is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Otay safe to buy from? Is it a scam?

Otay has a Trustpilot rating of 2.1/5 based on 15 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (62/100).

What is Otay's EcomScout rating and what does it mean?

Otay has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Otay generate?

Otay receives approximately 526.5K visits per year with estimated monthly revenue of $32.3K - $69.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Otay use?

We detected 14 Shopify apps on Otay, including PageFly Landing Page Builder, Loox Photo Reviews, Infinite Options and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Cashmere Clothing and Accessories store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Otay. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cashmere Clothing and Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Otay Shopify store analysis • Cashmere Clothing and AccessoriesFashion & Apparel • Unlikely Dropshipper • Rating: S

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