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29/100
EcomScout

Ouidad receives an EcomScout Rating of C+ (29/100), ranking #38,574 out of 138,548 Shopify stores we track. This Haircare Beauty & Personal Care store attracts 12.5K visits per year with estimated revenue of $17 - $40/mo. It offers 71 products at an average price of $605.

Store descriptionOuidad Mexico

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$17 - $40/mo
Est. Traffic/mo
1.0K
Products
71
Top Market
MX (57%)
Top Channel
N/A
Trustpilot
2.4/5 (11)

Store Intelligence Summary

Product pricing: Average price of $605 (range: $299 – $949). Positioned in the premium segment.

Customer trust: Trustpilot score 2.4/5 based on 11 reviews. Mixed reviews — potential service or quality concerns.

Top markets: MX (57%), PE (43%).

Best-selling product: Advanced Climate Control® Heat and Humidity Gel - Gel antiFrizz ($649.00). Other top sellers include Advanced Climate Control® Styling Cream - Crema para estilizar Anti Frizz, Advanced Climate Control® Conditioner - Acondicionador anti-Frizz, Moisture Lock™ Leave-In Conditioner - Crema de peinar humectante.

How is the EcomScout Rating calculated? The C+ grade (29/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Haircare Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$9.9M/mo
Total Stores
688
Avg Revenue
$14K/mo
Top 10% Threshold
$188K/mo

Competition Breakdown

12%
31%
27%
9%
20%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Haircare market generates $10M/month across 688 stores
  • 20% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Haircare stores earn $188K+/month
  • This store outperforms 92% of Haircare competitors
  • Low average order value ($0) — consider bundling or upsells
  • 138 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
38.3%
Pages/Visit
2.5
Avg. Time on Site
32s
Avg. Product Price
$605

Range: $299 - $949

Rating Breakdown

Business Quality76/100
Trustpilot40/100
Traffic Growth30/100
Revenue Performance22/100

Traffic Sources

Social0.0%
Paid Referrals0.0%
Mail0.0%
Referrals0.0%
Search0.0%
Direct0.0%

Trustpilot Rating

2.4

11 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇲🇽Mexico
57.4%
🇵🇪Peru
42.6%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

leave-in conditionerantifrizzleave in conditionerclarifying shampoodifusor para cabello

Trending Haircare Products

Products gaining popularity in Haircare right now, based on Amazon & Google Trends data.

Revlon Compact Hair Dryer | 1875W Lightweight Design, Perfect for Travel, (Black)

Revlon Compact Hair Dryer | 1875W Lightweight Design, Perfect for Travel, (Black)

82
$14.98+317%
Olaplex Nº. 6 Bond Smoother: Leave-In Styling Treatment | Smooths, Conditions, & Strengthens | Frizz Control for Up to 72 Hours | For Coily, Curly, Straight, and Wavy, 100 mL / 3.3 Fl Oz

Olaplex Nº. 6 Bond Smoother: Leave-In Styling Treatment | Smooths, Conditions, & Strengthens | Frizz Control for Up to 72 Hours | For Coily, Curly, Straight, and Wavy, 100 mL / 3.3 Fl Oz

75
$22.40+31%
REVLON Infrared Ionic Hair Dryer with Diffuser & Concentrator, 2 Speed Settings, Blow Dryer with Tourmaline Technology for Frizz Control, 1875 Watt Power for Fast Drying, Suitable for All Hair Types

REVLON Infrared Ionic Hair Dryer with Diffuser & Concentrator, 2 Speed Settings, Blow Dryer with Tourmaline Technology for Frizz Control, 1875 Watt Power for Fast Drying, Suitable for All Hair Types

73
$26.19+35%
L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)

L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)

71
$9.80+14%
See all trending Haircare products

Frequently Asked Questions About Ouidad

Is Ouidad a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Ouidad is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Ouidad safe to buy from? Is it a scam?

Ouidad has a Trustpilot rating of 2.4/5 based on 11 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is C+ (29/100).

What is Ouidad's EcomScout rating and what does it mean?

Ouidad has an EcomScout rating of C+ (29/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Ouidad generate?

Ouidad receives approximately 12.5K visits per year with estimated monthly revenue of $17 - $40/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Ouidad use?

We detected 26 Shopify apps on Ouidad, including Advanced Predictive Search, POWR: Product Reviews Ratings, POWR: Customer Testimonials and more. The store uses the "Dawn" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Haircare store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Ouidad. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Haircare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Ouidad Shopify store analysis • HaircareBeauty & Personal Care • Likely Dropshipper • Rating: C+

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