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Overland Sheepskin Co. homepage screenshot
74/100
EcomScout Rating
Rank #287 of 125,217
Products
N/A
Category Rank
#505
in Apparel

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.1M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $50M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $11K+/month
  • This store outperforms 86% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
55.7%
Pages/Visit
3.4
Avg. Time on Site
1m 48s
Avg. Product Price
$130

Range: $0 - $500

Rating Breakdown

Marketing Efficiency85/100
Revenue Performance80/100
Business Quality75/100
Traffic Growth65/100
Trustpilot65/100

Traffic Sources

Direct52.6%
Search35.3%
Social8.0%
Referrals3.3%
Paid Referrals0.7%
Mail0.1%

Marketing & Ad Spend

Monthly Ad Spend

$20K

Google Ads estimate

Yearly Ad Budget

$240K

Projected annually

Trustpilot Rating

4.0

4 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
88.9%
🇨🇦Canada
2.2%
🇬🇧United Kingdom
0.6%
🇳🇱Netherlands
0.5%
🇩🇪Germany
0.5%

Analysis

Strengths

  • Strong revenue performance and growth
  • Strong marketing efficiency and ROI

Weaknesses

  • Product catalog quality is poor

Recommendations

  • Enhance product descriptions, add more images, and expand catalog

Shopify Theme

Detecting theme...

Top Keywords

overlandoverland sheepskinoverland sheepskin companyoverland sheepskin coatsoverland coats

Tech Stack & Apps

Customer Support

Zendesk

Analytics

Google AnalyticsGoogle Tag Manager

Product Recommendations

Frequently Bought Together

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Frequently Asked Questions About Overland Sheepskin Co.

Is Overland Sheepskin Co. a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Overland Sheepskin Co. is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, Duplicate product images detected.

Is Overland Sheepskin Co. safe to buy from? Is it a scam?

Overland Sheepskin Co. has a Trustpilot rating of 4.0/5 based on 4 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (74/100).

What is Overland Sheepskin Co.'s EcomScout rating and what does it mean?

Overland Sheepskin Co. has an EcomScout rating of S (74/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Overland Sheepskin Co. generate?

Overland Sheepskin Co. receives approximately 10.3M visits per year with estimated monthly revenue of $3.9M - $9.1M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Overland Sheepskin Co. use?

App detection data for Overland Sheepskin Co. is being updated. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Overland Sheepskin Co.. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Overland Sheepskin Co. Shopify store analysis • ApparelRetail • Likely Dropshipper • Rating: S

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