oVertone Color
overtone.coTransform your hair in 15 min with Overtone’s vegan color-depositing conditioners & treatment masks. Free shipping on $55+ orders. 100% vegan and cruelty free.
Haircare Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Haircare market generates $11M/month across 609 stores
- •22% are enterprise stores (>$100K/mo) — competitive market
- •Top 10% of Haircare stores earn $191K+/month
- •This store outperforms 91% of Haircare competitors
- •Low average order value ($0) — consider bundling or upsells
- •131 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1The Gloss: Shine Reviving Treatment Mask - 1oz
$3.50
#2Daydream Duo
$27.00
#3Fragrance Discovery Set
$54.00
#4Wanderlust Duo
$27.00
#5Inner Glow Duo
$27.00
#6Free Spirit Duo
$27.00
#7Wild Heart Duo
$27.00
#8Sweet Surrender Duo
$24.00
#9Nourishing Hair Fragrance Mist - Wild Nectar
$15.00
#10Nourishing Hair Fragrance Mist - Bloom Theory
$15.00
Range: $0 - $54
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$4K
Google Ads estimate
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| overtoneEasy | 53K | $0.33 | $3.7K |
| overtone for brown hairEasy | 4K | $0.54 | - |
| overtone conditionerEasy | 3K | - | - |
| overtone colorEasy | 2K | - | - |
| color conditionerEasy | 1K | $0.77 | $158 |
Trustpilot Rating
14,744 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent Trustpilot rating and review volume
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
Advanced Predictive Search
Foursixty Shoppable Social UGC
Klaviyo Reviews
Cart Block: checkout validator
C: Mega MenuAnalytics
Google Analytics
Google Tag ManagerPre-Order
JavaScript
Email Marketing
E-commerce Platform
ShopifyStore Design
Similar Stores
View all →Trending Haircare Products
Products gaining popularity in Haircare right now, based on Amazon & Google Trends data.
Revlon Compact Hair Dryer | 1875W Lightweight Design, Perfect for Travel, (Black)
Olaplex Nº. 6 Bond Smoother: Leave-In Styling Treatment | Smooths, Conditions, & Strengthens | Frizz Control for Up to 72 Hours | For Coily, Curly, Straight, and Wavy, 100 mL / 3.3 Fl Oz
REVLON Infrared Ionic Hair Dryer with Diffuser & Concentrator, 2 Speed Settings, Blow Dryer with Tourmaline Technology for Frizz Control, 1875 Watt Power for Fast Drying, Suitable for All Hair Types
L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)
Frequently Asked Questions About oVertone Color
Is oVertone Color a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, oVertone Color is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is oVertone Color safe to buy from? Is it a scam?
oVertone Color has a Trustpilot rating of 3.8/5 based on 14,744 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (70/100).
What is oVertone Color's EcomScout rating and what does it mean?
oVertone Color has an EcomScout rating of S (70/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does oVertone Color generate?
oVertone Color receives approximately 4.1M visits per year with estimated monthly revenue of $164.8K - $384.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does oVertone Color use?
We detected 5 Shopify apps on oVertone Color, including Advanced Predictive Search, Foursixty Shoppable Social UGC, Klaviyo Reviews and more. The store uses the "oVertone - Novi Optimized May" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Haircare store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against oVertone Color. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Haircare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.