Oway
oway.comOway receives an EcomScout Rating of S (61/100), ranking #5,630 out of 378,623 Shopify stores we track. This Hair Care Beauty & Personal Care store attracts 594.3K visits per year with estimated revenue of $42.3K - $82.2K/mo. It offers 154 products at an average price of $33.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 13%.
Product pricing: Average price of $33 (range: $7 – $52). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $158/mo in paid search ($1.9K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.0/5 based on 6 reviews. Good standing with customers.
Top markets: US (18%), IT (16%), GB (14%).
Best-selling product: Metal Dispenser 240ml ($7). Other top sellers include moisturizing hair bath, curly hair bath, curly potion.
Hair Care Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Hair Care market generates $2M/month across 698 stores
- •7% are enterprise stores (>$100K/mo) — achievable market
- •73% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Hair Care stores earn $55K+/month
- •This store outperforms 94% of Hair Care competitors
- •Low average order value ($0) — consider bundling or upsells
- •51 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Hair Care
Best Selling Products
Range: $7 - $52
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$158
Google Ads estimate
Yearly Ad Budget
$2K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| owayEasy | 1K | - | - |
| ocean salt | 270 | $0.68 | $18 |
| bounce sprayEasy | 44 | $0.64 | $2 |
| o wayEasy | 44 | - | - |
| texturizing cream for menEasy | 32 | - | - |
Trustpilot Rating
6 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
Similar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Aussie Miracle Moist with Avocado & Jojoba Oil, Paraben Free Conditioner, 26.2 fl oz
ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink
L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)
slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)
Frequently Asked Questions About Oway
Is Oway a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Oway is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Oway safe to buy from? Is it a scam?
Oway has a Trustpilot rating of 4.0/5 based on 6 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (61/100).
What is Oway's EcomScout rating and what does it mean?
Oway has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Oway generate?
Oway receives approximately 594.3K visits per year with estimated monthly revenue of $42.3K - $82.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Oway use?
We detected 4 Shopify apps on Oway, including Shop, Klaviyo: Email Marketing & SMS, Block and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Hair Care store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Oway. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.