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palettebeautyshop.com

palettebeautyshop.com

Palette® Beauty Shop is the official online retailer of KoKo Lashes! Home of high quality but affordable makeup. All orders are guaranteed accurate & packed with care. Free shipping over $35. Free lipstick pen with every order.

23/100
EcomScout Rating
Rank #82,144 of 120,184
Products
235
Category Rank
N/A

Makeup Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$1.8M/mo
Total Stores
1,478
Avg Revenue
$1K/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

43%
49%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Makeup market generates $2M/month across 1,478 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Makeup stores earn $6K+/month
  • This store outperforms 81% of Makeup competitors
  • High average order value ($183) suggests premium positioning works well
Analyzing...
Bounce Rate
39.4%
Pages/Visit
1.0
Avg. Time on Site
0s
Avg. Product Price
$8

Range: $4 - $8

Rating Breakdown

Business Quality75/100
Traffic Growth30/100
Revenue Performance22/100

Traffic Sources

Direct42.3%
Search31.7%
Referrals12.7%
Social10.0%
Paid Referrals2.0%
Mail0.2%

Top Countries

🇺🇸United States
100.0%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

urban studiokara beautyi envy eyebrow top coatkoko lashesdoes hi-pro-pac moroccan mend argan oil deep repair hair mask have silicone

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

Shopify

Pre-Order

Pre-Order

Analytics

Google Analytics

Payment

Afterpay

Forms

Contact Form

Trending Makeup Products

Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.

UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit

UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit

86
$9.99+42%
wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Dark Pink Frost

wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Dark Pink Frost

78
$1.00+53%
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight

Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight

74
$18.75+29%
Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 764 On the Mauve, 0.15 oz

Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 764 On the Mauve, 0.15 oz

73
$6.87+32%
See all trending Makeup products

Frequently Asked Questions About palettebeautyshop.com

Is palettebeautyshop.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, palettebeautyshop.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is palettebeautyshop.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for palettebeautyshop.com. However, our EcomScout rating is C (23/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is palettebeautyshop.com's EcomScout rating and what does it mean?

palettebeautyshop.com has an EcomScout rating of C (23/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does palettebeautyshop.com generate?

palettebeautyshop.com receives approximately 10.5K visits per year with estimated monthly revenue of $103 - $239/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does palettebeautyshop.com use?

We detected 1 Shopify apps on palettebeautyshop.com, including Advanced Predictive Search. The store uses the "Halo-update-Ella-6-5-3-theme-source-17/10" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against palettebeautyshop.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

palettebeautyshop.com Shopify store analysis • MakeupBeauty & Personal Care • Likely Dropshipper • Rating: C

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