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Parfum Muse

parfum-muse.com
48/100
EcomScout

Parfum Muse receives an EcomScout Rating of B+ (48/100), ranking #62,744 out of 1,188,411 Shopify stores we track. This Fragrance Beauty & Personal Care store attracts 67.5K visits per year with estimated revenue of $7.9K - $15.3K/mo. It offers 485 products at an average price of £47.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$7.9K - $15.3K/mo
Est. Traffic/mo
5.6K
Products
485
Top Market
GB (68%)
Top Channel
N/A
Trustpilot
4.4/5 (23)

Store Intelligence Summary

Product pricing: Average price of £47 (range: £5 – £210) — ≈ $60 USD. Mid-range pricing strategy.

0

Customer trust: Trustpilot score 4.4/5 based on 23 reviews. Good standing with customers.

Top markets: GB (68%), US (32%).

Best-selling product: Goldie Eau de Parfum 100ml (£26). Other top sellers include Eilish Body Mist, Eilish Eau de Parfum 100ml, Luxury Gift Wrap.

How is the EcomScout Rating calculated? The B+ grade (48/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fragrance Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.4M/mo
Total Stores
442
Avg Revenue
$3K/mo
Top 10% Threshold
$59K/mo

Competition Breakdown

30%
38%
21%
4%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Fragrance market generates $1M/month across 442 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Fragrance stores earn $59K+/month
  • This store outperforms 94% of Fragrance competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
36.8%
Pages/Visit
2.9
Avg. Time on Site
36s
Avg. Product Price
£47

≈ $60 USD

Range: £5 - £210

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Traffic Growth65/100
Revenue Performance31/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.4

23 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
68.2%
🇺🇸United States
31.8%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (4)

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

BellaVita Luxury Honey Oud Eau de Parfum | 100 ml | Unisex Perfume | Unisex Perfume with long-lasting Honey Oud Eau de Parfum, perfect for daily wear, special occasions and gifting

BellaVita Luxury Honey Oud Eau de Parfum | 100 ml | Unisex Perfume | Unisex Perfume with long-lasting Honey Oud Eau de Parfum, perfect for daily wear, special occasions and gifting

67
$20.99+22%
Lattafa Khamrah - Vanilla, Warm Spicy, Amber, Cinnamon - Eau de Parfum Long-Lasting Fragrance for Unisex, 3.40 Ounce / 100 ml | Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 ml

Lattafa Khamrah - Vanilla, Warm Spicy, Amber, Cinnamon - Eau de Parfum Long-Lasting Fragrance for Unisex, 3.40 Ounce / 100 ml | Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 ml

66
$27.80+55%
eos Cashmere Body Mist, Vanilla Cashmere, soft musk, cozy caramel, hair mist, body spray for women, moisturizing, hyaluronic acid, body spray, vegan, cruelty-free, 6 fl oz

eos Cashmere Body Mist, Vanilla Cashmere, soft musk, cozy caramel, hair mist, body spray for women, moisturizing, hyaluronic acid, body spray, vegan, cruelty-free, 6 fl oz

64
$11.89+63%
Victoria's Secret Body Fragrance Mist, Bare Vanilla - 8.4 fl oz

Victoria's Secret Body Fragrance Mist, Bare Vanilla - 8.4 fl oz

64
$16.96+200%
Explore all trending products

Frequently Asked Questions About Parfum Muse

Is Parfum Muse a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Parfum Muse is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Parfum Muse safe to buy from? Is it a scam?

Parfum Muse has a Trustpilot rating of 4.4/5 based on 23 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (48/100).

What is Parfum Muse's EcomScout rating and what does it mean?

Parfum Muse has an EcomScout rating of B+ (48/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Parfum Muse generate?

Parfum Muse receives approximately 67.5K visits per year with estimated monthly revenue of $7.9K - $15.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Parfum Muse use?

We detected 4 Shopify apps on Parfum Muse, including Shop, Back in Stock, Omnisend and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fragrance store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Parfum Muse. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fragrance store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Parfum Muse Shopify store analysis • FragranceBeauty & Personal Care • Unlikely Dropshipper • Rating: B+

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