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Parfum24

parfum24.de
B
34/100
EcomScout

Parfum24 receives an EcomScout Rating of B (34/100), ranking #268,128 out of 1,194,125 Shopify stores we track. This Cosmetics and Fragrances Beauty & Personal Care store attracts 7.4K visits per year with estimated revenue of $1.4K - $2.7K/mo. It offers 2.5K+ products at an average price of €109.

Analysis by EcomScout Research Team · How we calculate ratings

Cosmetics and FragrancesBeauty & Personal CareMake-Up and Fragrances
Est. Revenue/mo
$1.4K - $2.7K/mo
Est. Traffic/mo
619
Products
2.5K+
Top Market
DE (89%)
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of €109 (range: €7 – €774) — ≈ $119 USD. Positioned in the premium segment.

00

Top markets: DE (89%), CH (11%).

Best-selling product: OPI Classics (€16). Other top sellers include LCN Nail Polish, Laura Mercier Caviar Stick Eye Color Burgundy, Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation.

How is the EcomScout Rating calculated? The B grade (34/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Cosmetics and Fragrances Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$160K/mo
Total Stores
63
Avg Revenue
$3K/mo
Top 10% Threshold
$54K/mo

Competition Breakdown

30%
49%
8%
10%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Cosmetics and Fragrances market generates $0M/month across 63 stores
  • •3% are enterprise stores (>$100K/mo) — achievable market
  • •79% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Cosmetics and Fragrances stores earn $54K+/month
  • •This store outperforms 95% of Cosmetics and Fragrances competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Cosmetics and Fragrances

Block83%Shop68%Judge.me Product Reviews47%Klaviyo: Email Marketing & SMS30%

Best Selling Products

OPI Classics#1

OPI Classics

€16≈ $17

LCN Nail Polish#2

LCN Nail Polish

€7≈ $7.63

Laura Mercier Caviar Stick Eye Color Burgundy#3

Laura Mercier Caviar Stick Eye Color Burgundy

€26≈ $28

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation#4

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation

€57≈ $62

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation#5

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation

€59≈ $64

Dior Vernis#6

Dior Vernis

€36≈ $39

Dior Backstage Rosy Glow#7

Dior Backstage Rosy Glow

€46≈ $50

Dior Backstage#8

Dior Backstage

€46≈ $50

Chanel Crayon Sourcils#9

Chanel Crayon Sourcils

€33≈ $36

Bobbi Brown Skin Corrector Stick#10

Bobbi Brown Skin Corrector Stick

€34≈ $37

Analyzing...
Bounce Rate
35.6%
Pages/Visit
3.6
Avg. Time on Site
1m 49s
Avg. Product Price
€109

≈ $119 USD

Range: €7 - €774

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Revenue Performance28/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇪Germany
89.4%
🇨🇭Switzerland
10.6%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

ShopFrequently Bought Together4.9

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

BellaVita Luxury Honey Oud Eau de Parfum | 100 ml | Unisex Perfume | Unisex Perfume with long-lasting Honey Oud Eau de Parfum, perfect for daily wear, special occasions and gifting

BellaVita Luxury Honey Oud Eau de Parfum | 100 ml | Unisex Perfume | Unisex Perfume with long-lasting Honey Oud Eau de Parfum, perfect for daily wear, special occasions and gifting

67
$20.99+22%
Lattafa Khamrah - Vanilla, Warm Spicy, Amber, Cinnamon - Eau de Parfum Long-Lasting Fragrance for Unisex, 3.40 Ounce / 100 ml | Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 ml

Lattafa Khamrah - Vanilla, Warm Spicy, Amber, Cinnamon - Eau de Parfum Long-Lasting Fragrance for Unisex, 3.40 Ounce / 100 ml | Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 ml

66
$27.80+55%
eos Cashmere Body Mist, Vanilla Cashmere, soft musk, cozy caramel, hair mist, body spray for women, moisturizing, hyaluronic acid, body spray, vegan, cruelty-free, 6 fl oz

eos Cashmere Body Mist, Vanilla Cashmere, soft musk, cozy caramel, hair mist, body spray for women, moisturizing, hyaluronic acid, body spray, vegan, cruelty-free, 6 fl oz

64
$11.89+63%
Victoria's Secret Body Fragrance Mist, Bare Vanilla - 8.4 fl oz

Victoria's Secret Body Fragrance Mist, Bare Vanilla - 8.4 fl oz

64
$16.96+200%
Explore all trending products

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Sales changes, new products, app installs — delivered to your dashboard every morning.

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Frequently Asked Questions About Parfum24

Is Parfum24 a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Parfum24 is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Parfum24 safe to buy from? Is it a scam?

We don't have Trustpilot review data for Parfum24. However, our EcomScout rating is B (34/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Parfum24's EcomScout rating and what does it mean?

Parfum24 has an EcomScout rating of B (34/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Parfum24 generate?

Parfum24 receives approximately 7.4K visits per year with estimated monthly revenue of $1.4K - $2.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Parfum24 use?

We detected 2 Shopify apps on Parfum24, including Shop, Frequently Bought Together.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Cosmetics and Fragrances store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Parfum24. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cosmetics and Fragrances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Parfum24 Shopify store analysis • Cosmetics and Fragrances • Beauty & Personal Care • Unlikely Dropshipper • Rating: B

Last updated: July 26, 2026

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