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Parks Candles

parkscandles.com

British luxury home fragrance since 1989. Sustainable candles & diffusers crafted with 100% natural wax for a clean, lasting scent.

43/100
EcomScout Rating
Rank #15,099 of 125,475
Products
218
Category Rank
#19021
in Gifts & Novelties

Gifts & Novelties Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$13.2M/mo
Total Stores
2,873
Avg Revenue
$5K/mo
Top 10% Threshold
$73K/mo

Competition Breakdown

21%
44%
22%
6%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Gifts & Novelties market generates $13M/month across 2,873 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Gifts & Novelties stores earn $73K+/month
  • This store outperforms 94% of Gifts & Novelties competitors
  • Low average order value ($0) — consider bundling or upsells
  • 214 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
35.8%
Pages/Visit
2.7
Avg. Time on Site
39s
Avg. Product Price
$35

Range: $12 - $85

Rating Breakdown

Trustpilot100/100
Business Quality75/100
Revenue Performance31/100
Traffic Growth30/100
Marketing Efficiency12/100

Traffic Sources

Search44.4%
Direct38.6%
Referrals8.9%
Social6.2%
Paid Referrals1.4%
Mail0.1%

Trustpilot Rating

4.4

1,639 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
64.9%
🇺🇸United States
35.1%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

parks candlesparks londoncandlesnocturneluxury candles

Tech Stack & Apps

Browse All Apps →

Pre-Order

Pre-Order

E-commerce Platform

Shopify

Sales Channels

ShopFaire: Sell WholesaleFaire: Buy Wholesale

Reviews

TrustpilotTrustpilotJudge.me Product ReviewsJudge.me

CDN

AWS CloudFront

Payment

Shopify Payments

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Frequently Asked Questions About Parks Candles

Is Parks Candles a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Parks Candles is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Parks Candles safe to buy from? Is it a scam?

Parks Candles has a Trustpilot rating of 4.4/5 based on 1,639 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (43/100).

What is Parks Candles's EcomScout rating and what does it mean?

Parks Candles has an EcomScout rating of B+ (43/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Parks Candles generate?

Parks Candles receives approximately 49.7K visits per year with estimated monthly revenue of $3.5K - $8.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Parks Candles use?

We detected 5 Shopify apps on Parks Candles, including Advanced Predictive Search, Klaviyo Reviews, Shopify Collective and more. The store uses the "Updated copy of Updated Current Broadcast" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Gifts & Novelties store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Parks Candles. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Gifts & Novelties store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Parks Candles Shopify store analysis • Gifts & NoveltiesRetail • Likely Dropshipper • Rating: B+

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