Product pricing: Average price of $40 (range: $10 – $100). Mid-range pricing strategy.
Ad spend: Estimated $745/mo in paid search ($8.9K/yr). Lean ad budget — primarily relying on organic or social channels.
Best-selling product: Volcanic Arabica Coffee Beans - Black Gold Espresso | 2x1lb ($79.95). Other top sellers include Discover Black Gold: A Luxurious Coffee Gift for Italian Coffee Lovers / 2x1 lb, Italian Espresso Sampler - Most Popular Italian Coffee Classics, French Press Coffee Gift Set | Indulge in Peak Flavor.
How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.