Traffic breakdown: SearchPaid 30%, Direct 28%, SearchOrganic 12%, SocialOrganic 8%.
Product pricing: Average price of $41 (range: $10 – $198). Mid-range pricing strategy.
Top markets: US (82%), CA (7%), PH (4%).
Best-selling product: Fisherman Sandal - Powder Pink ($40). Other top sellers include Fisherman Sandal - Stone, Denim Convertible Diaper Bag - Vintage Wash, Bucket Hat - Stripes Away Sea.
How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.