PENN Fishing
pennfishing.comPENN Fishing receives an EcomScout Rating of S (75/100), ranking #811 out of 887,814 Shopify stores we track. This Fishing Sports & Outdoors store attracts 2.7M visits per year with estimated revenue of $626.7K - $1.4M/mo. It offers 183 products at an average price of $209.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 44%, paid 29%, direct 13%, referral 2%.
Product pricing: Average price of $209 (range: $9 – $1,000). Positioned in the premium segment.
Ad spend: Estimated $19.3K/mo in paid search ($231.4K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 2.5/5 based on 13 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (84%), CA (2%), NL (1%).
Best-selling product: Battle® IV Spinning Combo ($174.99). Other top sellers include Pursuit® IV Spinning Rod & Reel Combo, Wrath® II Spinning Combo, Battle® Spinning Combo.
Fishing Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Fishing market generates $1M/month across 788 stores
- •2% are enterprise stores (>$100K/mo) — achievable market
- •86% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Fishing stores earn $16K+/month
- •This store outperforms 95% of Fishing competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Fishing
Best Selling Products
#1Battle® IV Spinning Combo
$174.99
#2Pursuit® IV Spinning Rod & Reel Combo
$95.99
#3Wrath® II Spinning Combo
$79.99
#4Battle® Spinning Combo
$109.99
#5Authority® Spinning Reel
$609.95
#6Battle® Spinning Reel
$89.99
#7Pursuit® V Spinning Combo
$104.99
#8Slammer® IV Spinning Reel
$309.95
#9Spinfisher® VII Spinning Combo
$249.99
#10Pursuit® IV Spinning Reel
$67.99
Range: $9 - $1,000
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$19K
Google Ads estimate
Yearly Ad Budget
$231K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| fishing rodEasy | 28K | $0.41 | $970 |
| fishing gear | 9K | $0.72 | $7.4K |
| fishing rodsEasy | 7K | $0.39 | $590 |
| fishing polesEasy | 7K | $0.36 | $280 |
| penn reelsEasy | 5K | $0.36 | $113 |
Trustpilot Rating
13 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Strong marketing efficiency and ROI
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
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Frequently Asked Questions About PENN Fishing
Is PENN Fishing a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, PENN Fishing is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is PENN Fishing safe to buy from? Is it a scam?
PENN Fishing has a Trustpilot rating of 2.5/5 based on 13 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (75/100).
What is PENN Fishing's EcomScout rating and what does it mean?
PENN Fishing has an EcomScout rating of S (75/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does PENN Fishing generate?
PENN Fishing receives approximately 2.7M visits per year with estimated monthly revenue of $626.7K - $1.4M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does PENN Fishing use?
We detected 4 Shopify apps on PENN Fishing, including Shop, Gorgias, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Fishing store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against PENN Fishing. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fishing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.