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Pens.com

pens.it
A+
56/100
EcomScout

Pens.com receives an EcomScout Rating of A+ (56/100), ranking #29,193 out of 1,191,510 Shopify stores we track. This Outdoor Gear Sports & Outdoors store attracts 86.6K visits per year with estimated revenue of $20.0K - $43.3K/mo. It offers 187 products at an average price of €123.

Analysis by EcomScout Research Team · How we calculate ratings

Outdoor GearSports & OutdoorsAthletic Equipment
Est. Revenue/mo
$20.0K - $43.3K/mo
Est. Traffic/mo
7.2K
Products
187
Top Market
IT (51%)
Top Channel
N/A
Trustpilot
4.1/5 (52,413)

Store Intelligence Summary

Product pricing: Average price of €123 (range: €7 – €352) — ≈ $134 USD. Positioned in the premium segment.

0

Customer trust: Trustpilot score 4.1/5 based on 52,413 reviews. Good standing with customers.

Top markets: IT (51%), US (48%), RO (1%).

Best-selling product: Journal N.O.S. (€129). Other top sellers include Giardino dell'Eden, Intesa 2.0, Ippocrate.

How is the EcomScout Rating calculated? The A+ grade (56/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Gear Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$31.1M/mo
Total Stores
8,352
Avg Revenue
$4K/mo
Top 10% Threshold
$70K/mo

Competition Breakdown

31%
34%
22%
5%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Outdoor Gear market generates $31M/month across 8,352 stores
  • •7% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Outdoor Gear stores earn $70K+/month
  • •This store outperforms 95% of Outdoor Gear competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •626 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Outdoor Gear

Shop95%Block74%Judge.me Product Reviews38%Pre-Order34%

Best Selling Products

Journal N.O.S.#1

Journal N.O.S.

€129≈ $141

Giardino dell'Eden#2

Giardino dell'Eden

€242≈ $264

Intesa 2.0#3

Intesa 2.0

€98≈ $107

Ippocrate#4

Ippocrate

€352≈ $384

Delta WE'#5

Delta WE'

€260≈ $283

Etruria Magnifica Miele Selvatico#6

Etruria Magnifica Miele Selvatico

€239≈ $261

Delta 96 L.E.#7

Delta 96 L.E.

€340≈ $371

Moka#8

Moka

€209≈ $228

4 tappi per cartucce#9

4 tappi per cartucce

€14≈ $15

Notes Milano#10

Notes Milano

€85≈ $93

Analyzing...
Bounce Rate
30.9%
Pages/Visit
1.9
Avg. Time on Site
50s
Avg. Product Price
€123

≈ $134 USD

Range: €7 - €352

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth60/100
Revenue Performance50/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.1

52,413 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇮🇹Italy
51.4%
🇺🇸United States
47.8%
🇷🇴Romania
0.8%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (8)

ShopJudge.me Product ReviewsShopify FormsBack in StockPre-OrderBlockWidgetGroup

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Trending Outdoor Gear Products

Products gaining popularity in Outdoor Gear right now, based on Amazon & Google Trends data.

Survival Kit, 262Pcs Survival Gear and Supplies with First Aid Kit Pouch and Crossbody Bag, Emergency Kit with Tent, Camping Axe Hammer, Survival Shovel w/Pick, Bug Out Bag Gifts for Men Women

Survival Kit, 262Pcs Survival Gear and Supplies with First Aid Kit Pouch and Crossbody Bag, Emergency Kit with Tent, Camping Axe Hammer, Survival Shovel w/Pick, Bug Out Bag Gifts for Men Women

56
$45.98
LifeStraw Personal Water Filter for Hiking, Travel and Emergency, Blue, 1PK | Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, Removes Bacteria & Parasites

LifeStraw Personal Water Filter for Hiking, Travel and Emergency, Blue, 1PK | Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, Removes Bacteria & Parasites

56
$14.99+17%
LHKNL Headlamp Flashlight, Lumen Bright Head Lamps LED Rechargeable Camping | Ultra-Light, with White Red Light, 2-Pack Waterproof Motion Sensor Headlight, 8 Modes for Outdoor Running Hiking Fishing

LHKNL Headlamp Flashlight, Lumen Bright Head Lamps LED Rechargeable Camping | Ultra-Light, with White Red Light, 2-Pack Waterproof Motion Sensor Headlight, 8 Modes for Outdoor Running Hiking Fishing

54
$17.99
LifeStraw Peak Series Personal Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, 1 Pack, Mountain Blue

LifeStraw Peak Series Personal Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, 1 Pack, Mountain Blue

54
$24.00+17%
See all trending Outdoor Gear products

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Frequently Asked Questions About Pens.com

Is Pens.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Pens.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Pens.com safe to buy from? Is it a scam?

Pens.com has a Trustpilot rating of 4.1/5 based on 52,413 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (56/100).

What is Pens.com's EcomScout rating and what does it mean?

Pens.com has an EcomScout rating of A+ (56/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Pens.com generate?

Pens.com receives approximately 86.6K visits per year with estimated monthly revenue of $20.0K - $43.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Pens.com use?

We detected 8 Shopify apps on Pens.com, including Shop, Judge.me Product Reviews, Shopify Forms and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Pens.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Pens.com Shopify store analysis • Outdoor Gear • Sports & Outdoors • Unlikely Dropshipper • Rating: A+

Last updated: August 3, 2026

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