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peonymelbourne.com.au

peonymelbourne.com.au
38/100
EcomScout

peonymelbourne.com.au receives an EcomScout Rating of B (38/100), ranking #22,959 out of 139,234 Shopify stores we track. This Halal Global store attracts 105.5K visits per year with estimated revenue of $14.1K - $32.9K/mo. It offers 737 products at an average price of $209.

Store descriptionEstablished in 2003 Peony Melbourne is an independent Perfumery offering a curated selection of perfumed products. Shop online or in our Hawthorn store for Trudon, Kilian Paris, Profumum Roma, Astier de Villatte and many more

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$14.1K - $32.9K/mo
Est. Traffic/mo
8.8K
Products
737
Top Market
AU (100%)
Top Channel
Search (53%)

Store Intelligence Summary

Traffic breakdown: Search 53%, Direct 47%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $209 (range: $29 – $650). Positioned in the premium segment.

Top markets: AU (100%).

Best-selling product: Ganymede 100ml ($360.00). Other top sellers include Tilia 100ml, Marc-Antoine Barrois discovery set, Tilia 30ml.

How is the EcomScout Rating calculated? The B grade (38/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Halal Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$10.8M/mo
Total Stores
382
Avg Revenue
$28K/mo
Top 10% Threshold
$264K/mo

Competition Breakdown

11%
24%
24%
12%
29%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Halal market generates $11M/month across 382 stores
  • 29% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Halal stores earn $264K+/month
  • This store outperforms 89% of Halal competitors
  • Low average order value ($0) — consider bundling or upsells
  • 110 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
42.0%
Pages/Visit
2.4
Avg. Time on Site
3m 5s
Avg. Product Price
$209

Range: $29 - $650

Rating Breakdown

Business Quality80/100
Revenue Performance50/100
Traffic Growth40/100
Marketing Efficiency7/100

Traffic Sources

Search52.9%
Direct47.1%
Social0.0%

Top Countries

🇦🇺Australia
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

killian the cellars discovery setbois imperialtilia perfumeatelier de villatte fitzroy'ganymede

Tech Stack & Apps

E-commerce Platform

ShopifyOpenCart

Analytics

Facebook PixelGoogle AnalyticsGoogle Tag Manager

Sales Channels

ShopBuy Button channel

Payment

Shopify Payments

Email Marketing

Mailchimp

JavaScript

jQuery

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Frequently Asked Questions About peonymelbourne.com.au

Is peonymelbourne.com.au a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, peonymelbourne.com.au is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is peonymelbourne.com.au safe to buy from? Is it a scam?

We don't have Trustpilot review data for peonymelbourne.com.au. However, our EcomScout rating is B (38/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is peonymelbourne.com.au's EcomScout rating and what does it mean?

peonymelbourne.com.au has an EcomScout rating of B (38/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does peonymelbourne.com.au generate?

peonymelbourne.com.au receives approximately 105.5K visits per year with estimated monthly revenue of $14.1K - $32.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does peonymelbourne.com.au use?

App detection data for peonymelbourne.com.au is being updated. The store uses the "Peony Melbourne June 12 2025" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Halal store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against peonymelbourne.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Halal store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

peonymelbourne.com.au Shopify store analysis • HalalGlobal • Unlikely Dropshipper • Rating: B

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