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perfectdiary.com

perfectdiary.com

Perfect Diary has always been a pioneer in the cosmetics industry, having over 40 million customers worldwide with full lines of cosmetics products.

32/100
EcomScout Rating
Rank #30,819 of 125,416
Products
32
Category Rank
#1646
in Makeup

Makeup Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.8M/mo
Total Stores
1,478
Avg Revenue
$1K/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

43%
49%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Makeup market generates $2M/month across 1,478 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Makeup stores earn $6K+/month
  • This store outperforms 81% of Makeup competitors
  • High average order value ($183) suggests premium positioning works well
Analyzing...
Bounce Rate
44.0%
Pages/Visit
2.5
Avg. Time on Site
45s
Avg. Product Price
$25

Range: $1 - $45

Rating Breakdown

Business Quality75/100
Traffic Growth45/100
Revenue Performance29/100
Marketing Efficiency21/100

Traffic Sources

Direct45.2%
Search36.7%
Referrals8.2%
Social8.2%
Paid Referrals1.4%
Mail0.2%

Top Countries

🇯🇵Japan
31.2%
🇺🇸United States
23.9%
🇻🇳Vietnam
18.8%
🇬🇧United Kingdom
6.1%
🇮🇳India
5.1%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

パーフェクトダイアリーperfect diaryパーフェクトダイアリー パウダー赤狐 アイシャドウアイシャドウパレット

Tech Stack & Apps

Browse All Apps →

Analytics

Google AnalyticsGoogle Tag Manager

E-commerce Platform

Shopify

Advertising

Pinterest PixelTwitter Ads

Product Recommendations

Frequently Bought Together

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Upsell

Also Bought

Trending Makeup Products

Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.

UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit

UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit

86
$9.99+42%
wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Dark Pink Frost

wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Dark Pink Frost

78
$1.00+53%
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight

Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight

74
$18.75+29%
Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 764 On the Mauve, 0.15 oz

Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 764 On the Mauve, 0.15 oz

73
$6.87+32%
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Frequently Asked Questions About perfectdiary.com

Is perfectdiary.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, perfectdiary.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is perfectdiary.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for perfectdiary.com. However, our EcomScout rating is B (32/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is perfectdiary.com's EcomScout rating and what does it mean?

perfectdiary.com has an EcomScout rating of B (32/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does perfectdiary.com generate?

perfectdiary.com receives approximately 312.4K visits per year with estimated monthly revenue of $9.3K - $21.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does perfectdiary.com use?

We detected 2 Shopify apps on perfectdiary.com, including 17TRACK Order Tracking, Klaviyo Reviews. The store uses the "Copy of Expanse5.7(12/1)" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against perfectdiary.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

perfectdiary.com Shopify store analysis • MakeupBeauty & Personal Care • Likely Dropshipper • Rating: B

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